Sr. Brand Manager - Innovation

Pipeline Development

The Senior Brand Manager, Innovation is responsible for developing a pipeline of new products, claims, and commercial innovation for one of our core OTC categories. This includes collaborating with new product technical development, base brand management, sales, and other cross-functional teams to ensure overall pipeline feasibility. They also work with base brand teams to develop and evolve brand strategy as needed.

The Senior Brand Manager, Innovation will manage the day-to-day development needs of the portfolio, coordinating with project management and other cross-functional team members to ensure all barriers are overcome to the timely launch of initiatives. They will lead NPD pricing strategy, P&L development, package graphics, claims and claim substantiation, and will guide NPD initiatives through Prestige’s Stage Gate process.

They will also work in coordination with sales to develop all materials required for effective sell-in of new products, including joint development of sales strategies, sales presentations, sales samples, presence at sales meetings, and scout call support.

The Senior Brand Manager, Innovation will support base brand efforts to drive trial and the ongoing growth of new initiatives through the development of effective claims and marketing tactics, drawing on relevant new product and consumer insights.

Qualifications

• Bachelor’s degree or MBA in marketing
• Minimum 8 years’ brand/product management experience (base business or NPD role)
• Demonstrated leadership and team skills
• Strategic thinking skills
• Analytical and problem-solving skills
• Strong communication and influence skills
• Energized by an entrepreneurial environment
• High proficiency in computer skills, including Microsoft Office

Skills

• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
• Ability to write reports, business correspondence, and procedure manuals
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume
• Ability to apply concepts of basic algebra and geometry
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form
• Ability to deal with problems involving several concrete variables in standardized situations