Sr. Manager / Assoc. Director, Marketing Analytics & Intelligence

Position OverviewWe’re looking for a Senior Manager / Associate Director, Marketing Analytics & Intelligence to help build the next generation of our agency’s measurement and intelligence capabilities. This role requires three core strengths: advanced marketing measurement expertise, the ability to translate analytics into business decisions, and proven leadership in building analytics capabilities and developing talent. The ideal candidate can connect media investment, consumer behavior, marketing performance, and business outcomes, then turn complex analysis into clear recommendations for clients and agency leadership.This role goes beyond campaign reporting. You’ll shape measurement strategy, lead advanced analytics engagements, advise senior clients, manage and develop analytics talent, lead cross-functional initiatives, and advance our AI-enabled analytics and intelligence capabilities. What You’ll OwnAdvanced Measurement & IntelligenceLead advanced measurement across MMM, MTA, incrementality, experimentation, attribution, and media effectivenessEvaluate methodologies, data quality, and analytical outputs to ensure rigorIntegrate media, consumer, and business data to uncover insights and growth opportunitiesBusiness Translation & Client LeadershipTranslate complex analytics into actionable media, marketing, and business decisionsServe as a senior analytics advisor to clients and agency leadershipLead cross-functional initiatives across Media, Strategy, Account, Creative, and TechnologyCapability & Team BuildingManage, coach, and develop analytics talentBuild scalable measurement frameworks, tools, workflows, and standardsAdvance AI-enabled analytics and marketing intelligence capabilities, applying emerging technologies to research, forecasting, reporting, and automation What We’re Looking For6–10+ years of experience in marketing analytics, marketing science, media analytics, measurement, BI, or related disciplinesDemonstrated experience with advanced measurement, including MMM, MTA, incrementality, experimentation, attribution and/or media effectivenessProven ability to translate complex analytics into marketing, media, and business decisionsStrong executive-level storytelling and experience advising clients and senior stakeholdersExperience building measurement frameworks and leading cross-functional initiativesDemonstrated experience managing, coaching, and developing analytics talent Preferred BackgroundIdeal candidates will come from marketing measurement, analytics, consulting, or media organizations with advanced measurement capabilities, or from sophisticated in-house marketing science or analytics teams.Experience with some of the following is valuable:Tableau, Power BI, or Looker StudioGA4 and Adobe AnalyticsCRM, sales, and first-party dataIdentity resolution products such as AcxiomNielsen, MRI-Simmons, YouGov, GWI, Numerator, or similar platformsCompetitive intelligence platforms such as MediaRadarAI-enabled analytics and workflow automationPython or R is preferred, but not required. We’re looking first and foremost for someone who can lead analytical thinking, ask the right questions, challenge methodologies, develop people, and turn data into decisions. WHAT’S IT LIKE WORKING AT INTERTREND:● Work with fun, loving yet hard-working individuals! Our biggest values center on dialogue, cross-functional collaboration, curiosity, and respect.● Got a furry friend at home that you’ll miss? Bring them to work with you! We have multiple four-legged ambassadors at our offices to welcome you both.● We’re a multi-cultural agency focused on the Asian American community, so if you’re passionate about the latest Asian American trends, culture, and media, openly share it!● Want to give back to the community? Intertrend is not just about making a profit; we are also here to make a difference! Join us on our various volunteering programs and opportunities. Be an agent of change!● Like to branch out to different tasks to learn and grow? We always have projects on hand seeking volunteers; you can seek out challenges that’ll help shape you! We recognize that every candidate brings a different combination of experience and expertise. As a result, compensation is determined individually, taking into account job-related skills, relevant experience, education, training, and other factors that contribute to success in the role.