Sr. Manager, Americas Regional Marketing -- Clinical Next-Generation Sequencing

About the role

Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We are seeking a Senior Manager, Americas Regional Marketing for our Clinical Next-Generation Sequencing (CSD) business.

Responsibilities

• Define regional market trends, customer journeys, buying processes, customer needs, and growth opportunities.
• Develop regional marketing strategies and tactical execution plans across the Clinical Sequencing portfolio to support Division objectives.
• Design regional marketing campaigns in partnership with Global Marketing and execute them across the Americas.
• Accurately track, measure, and report on all regional marketing activities, with accountability for marketing-generated leads and contribution to regional revenue targets.
• Monitor campaign performance against defined metrics and optimize programs to improve business results.
• Lead, coach, and develop a high-performing team of Regional Market Development Managers.
• Attract, retain, and develop top marketing talent while fostering employee engagement and building a best-in-class team culture.

Requirements

• Solid understanding of the NGS market, including customer segments, workflows, sales channels, and competitive landscape.
• Demonstrated ability to bring the voice of the customer into the organization and maintain a strong customer-centric mindset.
• Strong business acumen with the ability to take decisive action and drive positive outcomes.
• Creative, courageous, and willing to challenge the status quo while recognizing opportunities and learning from setbacks.
• Proven ability to influence and lead change within a large, matrixed organization.
• Strong understanding of product differentiation and positioning to generate demand and drive sales.
• Expertise in campaign strategy and execution, including segmentation, targeting, positioning, messaging, and performance measurement.
• Experience engaging sales teams, channel partners, customers, and Key Opinion Leaders (KOLs) through marketing programs, training, and support.
• Strong experience with multi-channel marketing and digital marketing strategies.

Qualifications

• Bachelor's degree with a minimum of 10 years of relevant marketing experience, or an advanced degree (MBA, Marketing, Engineering, Genomics, Life Sciences, or related field) with a minimum of 8 years of relevant marketing experience.
• Marketing experience within Life Sciences, Genetic Analysis, or Clinical Diagnostics.
• Familiarity with academic, clinical, biotechnology, government, commercial, and translational research customer segments.
• Strong knowledge of NGS and alternative genomic technologies across multiple platforms.
• Solid understanding of the clinical diagnostics market, with emphasis on oncology and reproductive health.
• Minimum of five years of marketing experience with a proven track record of developing talent and building successful demand generation campaigns.
• Proven ability to collaborate across functions within a large, complex organization.
• Strong business acumen with the ability to navigate dynamic market conditions.
• Demonstrated success collaborating across functions within a large, complex organization.
• Strategic thinker with the ability to articulate a compelling vision and inspire others.
• Comfortable making objective, data-driven decisions while balancing quantitative and qualitative inputs.
• Excellent written, verbal, and presentation skills with the ability to communicate complex scientific and business concepts clearly.
• Proven ability to build and maintain strong relationships with internal stakeholders, customers, and strategic partners.
• Demonstrated ability to manage, prioritize, and successfully execute multiple initiatives simultaneously.

Skills

• Market, customer, competitive, and financial analysis.
• Segmentation, targeting, positioning, messaging, and performance measurement.
• Multi-channel marketing and digital marketing strategies.

Benefits

• Compensation range: $130,000.00–$175,000.00.
• Variable annual bonus based on company, team, and/or individual performance results.
• Total Rewards package including:
• A choice of national medical and dental plans, and a national vision plan, including health incentive programs.
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement.
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy.
• Retail and savings programs, such as our competitive 401(k) U.S. retirement savings plan.
• Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount.

Pay

The salary range estimated for this position based in California is $130,000.00–$175,000.00.

Schedule

Standard (Mon-Fri)