Sr Lifecycle Product Marketing Manager

Responsibilities

• Create and implement tailored customer journeys based on MSP maturity and product use
• Enhance customer value with automated adoption programs to reduce time-to-value
• Collaborate with Sales and Customer Success to generate a marketing-driven expansion pipeline
• Establish programs based on product usage thresholds and renewal schedules to drive expansion and retention
• Produce consistent customer assets for renewal conversations, focusing on high-risk products
• Establish lifecycle KPIs to track and analyze customer engagement and renewal health

Qualifications

• 8+ years in lifecycle, retention, customer, or product marketing, preferably in SaaS
• Experience developing data-driven programs to boost adoption, retention, or expansion
• Strong copywriting abilities for creating customer-facing, value-focused material
• Excellent collaboration skills with teams such as Sales, Customer Success, and Product Marketing Management
• Familiarity with MSPs or IT operations, including cybersecurity or B2B infrastructure tools (advantageous)

Benefits

• Opportunity to influence key marketing strategies within a growing SaaS company
• High visibility role with the chance to impact customer loyalty and revenue significantly
• Work alongside diverse teams, enhancing cross-department collaboration
• Access to tools and resources to address customer retention and expansion challenges
• Development of leadership skills in a fast-paced, dynamic environment

Pay

$100,000 – $130,000 annually

Schedule

Remote - US based candidates only, no visa sponsorship available