Sr Lifecycle Product Marketing Manager

About the role

Kaseya is building a world-class Lifecycle Marketing function to transform our MSP customer base into a durable, predictable growth engine. As Senior Lifecycle Product Marketing Manager, you will design, execute, and optimize programs that accelerate product adoption, reinforce customer value, reduce churn, and drive multi-product expansion across our portfolio.

This is a high-impact, highly visible role at the intersection of Marketing, Product, Customer Success, Sales, and Renewals. You will operationalize lifecycle stages, activate customer signals, and deliver programs that influence near-term revenue and long-term customer loyalty. If you thrive in fast-moving environments and are obsessed with measurable customer outcomes—this role is for you.

Build and Optimize Customer Lifecycle Journeys

• Define and operationalize lifecycle stages (Onboarding → Activation → Adoption → Expansion → Renewal → Advocacy) with clear entry/exit criteria.
• Develop segment-specific journeys aligned to MSP maturity, product footprint, and use cases.
• Improve time-to-value through automated, guided adoption programs.

Drive Expansion and Net Revenue Retention

• Partner with Sales and Customer Success to deliver measurable, marketing-sourced expansion pipeline.
• Create scalable programs triggered by usage thresholds, product gaps, operational risk indicators, and renewal timing.
• Influence multi-product attach, expansion ARR, and renewal readiness.

Reduce Churn by Reinforcing Customer Value

• Develop standardized, repeatable customer-facing assets that strengthen renewal conversations, especially for churn-prone products.
• Build messaging frameworks that proactively reinforce value and risk mitigation.

Lead Lifecycle Insights, Signals, and Analytics

• Define lifecycle KPIs including activation, adoption milestones, expansion conversion, renewal health, and NRR drivers.
• Translate insights into action through dashboards, alerts, and predictive signals in partnership with RevOps.
• Identify friction points and partner with Product and PMM to prioritize improvements.

Strengthen Customer Advocacy and Proof

• Expand customer proof programs (reviews, case studies, testimonials, references) aligned to measurable MSP outcomes.
• Partner with Brand, Comms, and Product Marketing to elevate customer stories across global channels.

Key Impact Expectations

• Within 90 Days: Develop a strong understanding of MSP personas, product value drivers, and renewal dynamics. Document lifecycle journeys and identify early activation and adoption gaps. Launch initial value reinforcement assets in partnership with Renewals.
• Within 12 Months: Operationalize lifecycle triggers for at least one product line. Launch automated onboarding or adoption programs with measurable improvement in time-to-value. Demonstrate impact on expansion pipeline, NRR, churn reduction, and customer advocacy output. Establish lifecycle marketing as a core growth engine—not a communications function.

Preferred Qualifications

• Strong cross-functional partnership skills with Sales, CS, PMM, and RevOps.
• Excellent copywriting skills and experience creating customer-facing, value-focused assets.
• Familiarity with MSPs, IT operations, cybersecurity, or B2B infrastructure tools is a plus.

Required Qualifications

• 8+ years in lifecycle, retention, customer, or product marketing (preferably SaaS).
• Experience driving adoption, retention, or expansion through data-driven programs.
• Ability to translate product and usage data into lifecycle insights and interventions.