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Jobs · Marketing · California

Sr. Lifecycle Marketing Manager - Mobile Gaming

Prodege, LLC · El Segundo, CA · 3 wk ago
Marketing$137k–$160k/yrFull-time

About the role

The Senior Lifecycle Marketing Manager - Mobile Gaming is a critical growth leader responsible for driving player engagement, retention, and lifetime value across a portfolio of mobile gaming titles. This role owns the end-to-end lifecycle strategy across onboarding, progression, live ops engagement, monetization moments, churn prevention, and win-back, translating player behavior into scalable, data-driven programs that build habit, loyalty, and revenue.

Responsibilities

  • Own and evolve lifecycle marketing strategy across the full player journey and across multiple games
  • Build scalable, automated lifecycle systems that drive activation, progression, retention, and LTV
  • Lead multi-channel execution across Email, Push, In-App, and in-game placements
  • Advance segmentation and personalization using behavioral, engagement, and spend data
  • Establish rigorous experimentation, measurement, and reporting practices
  • Ensure strong deliverability, IP health, and technical execution for email programs
  • Act as a senior lifecycle subject-matter expert and cross-functional partner to Product, Live Ops, and Analytics

Qualifications

  • Detailed Job Duties
  • Lifecycle Strategy & Journey Ownership
  • Lifecycle Automation & Campaign Execution
  • Segmentation, Personalization & Targeting
  • Optimization, Testing & Measurement
  • Deliverability, IP Health & Technical Excellence
  • Cross-Brand & Cross-Functional Leadership

What Does SUCCESS Look Like?

  • Measurable improvements in Day 1, Day 7, and long-term player retention
  • Increased monetization and reactivation of dormant players
  • Lifecycle programs that are automated, scalable, and repeatable across games
  • Strong deliverability health and successful IP warmups for new titles
  • A sustained culture of experimentation where lifecycle insights inform product and live ops strategy

MUST Haves

  • Bachelor’s degree in Marketing or related field
  • 5+ years of experience in lifecycle, retention, CRM, or B2C marketing, ideally in mobile gaming or consumer apps
  • 3+ years of hands-on experience with Braze or a comparable enterprise platform
  • 2+ years of experience with Airship or similar mobile engagement tools
  • Deep working knowledge of Email, Push, and In-App channels
  • Strong analytical mindset with experience designing and interpreting experiments
  • Technical proficiency in intermediate HTML, CSS, SQL, and advanced Ampscript
  • Ability to leverage AI-enabled tools appropriately to improve efficiency, analysis, problem solving, or content development within the scope of the role, while validating outputs and adhering to company security, confidentiality, and quality standards
  • Proven experience executing large-scale email campaigns and IP warmups
  • Ability to operate in fast-paced, highly collaborative environments

Nice to Haves

  • Master’s degree in Marketing or related field
  • Experience with free-to-play, live ops, or subscription-based gaming models
  • Familiarity with rewards, loyalty, or gamified engagement systems
  • Experience managing lifecycle programs across multiple games at scale
  • Working knowledge of Excel, Jira, and creative tools
  • Strong understanding of mobile gaming KPIs such as DAU, session length, ARPDAU, and LTV
  • Experience with CAN-SPAM compliance and email best practices

Pay Transparency

The anticipated base salary range for this position is $137,000 to $160,000. The final salary offered to a successful candidate will be dependent on several factors that may include, but are not limited to; the type and length of experience within the job, type and length of experience within the industry, the type and length of knowledge and skills for the position, education, training, etc.

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