Sr. Lifecycle Marketing Manager, LinkedIn Marketing Solutions

About the role

The Sr. Lifecycle Marketing Manager will oversee the development and execution of marketing campaigns designed to educate, engage, and retain LinkedIn Ads customers. This role requires strong collaboration with the Sales and Sales Operations teams to ensure alignment between marketing and sales efforts.

Responsibilities

• Define and implement world-class education, engagement, and retention campaigns for LinkedIn Ads customers, leveraging multiple digital channels.
• Create trigger-based campaigns that provide insights and recommendations to LinkedIn Ads customers at the right times, at scale.
• Partner with Sales and Sales Operations teams to align Marketing campaigns and messaging with Sales outreach to existing customers, including developing shared metrics and outcomes.
• Develop and implement campaign strategy (objective, audience, message, channel, etc.), including defining targeting, building campaign assets, and working with LinkedIn’s Marketing Operations team to launch in one or more channels.
• Measure and optimize Lifecycle Marketing impact by defining KPIs, setting goals, and analyzing performance, in alignment with Sales team’s objectives.
• Communicate program strategy and ongoing performance to Marketing and Sales stakeholders.

Qualifications

• Basic Qualifications: 7+ years of experience in Lifecycle Marketing, Customer Engagement, or related roles; 7+ years of experience building and managing Marketing campaigns delivered via digital channels including email and LinkedIn Ads; 3+ years of experience partnering with Sales and Sales Operations team to develop shared motions, messaging, and metrics; BA/BS Degree or equivalent experience.
• Prior experience in the Ad Tech industry, with a deep understanding of digital advertising platforms and customer engagement strategies; Proven track record of building and managing customer lifecycle campaigns across scalable digital channels, including email and LinkedIn Ads; Familiarity with trigger-based campaign design, including audience segmentation, behavioral targeting, and lifecycle automation; Experience working in fast-paced, cross-functional environments, with a focus on experimentation and continuous optimization; Passion for customer education and retention, with a creative mindset for delivering value at scale; Demonstrated success in collaborating with Sales and Sales Operations to align messaging, develop shared goals, and drive customer retention; Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales; High level of business acumen, with the ability to interpret strategic objectives and recommend cross-functional solutions that span multiple teams.
• Suggested Skills: Communication, Business Acumen, Cross Functional Collaboration, Campaign Design & Operations, Influence for Impact.