Sr. Lead, Marketing Strategy, Capital Formation

About the role

Crux is hiring a Senior Lead of Marketing Strategy to shape how we bring our capital solutions to market for clean energy developers and sponsors. This is a senior, hands-on role at the intersection of marketing, commercial strategy, and product, with meaningful ownership over how we position our offerings, reach our customers, and drive commercial results.

Reporting to the Senior Director, Marketing Strategy, you'll lead marketing strategy for our capital-seeker audience: the developers and sponsors navigating complex financing decisions to get projects built. You'll turn a deep understanding of their needs, challenges, and decision-making processes into differentiated positioning, effective go-to-market programs, and actionable insights that inform business strategy. You'll work closely with commercial and product leaders, as well as your counterpart focused on capital providers. You'll own initiatives from strategy through execution, developing a clear point of view, influencing decisions, and translating ideas into measurable impact.

Responsibilities

• Lead go-to-market strategy: Own GTM planning and execution for products, services, and features serving developers and sponsors. Define target segments, shape launch strategies, and prioritize opportunities in partnership with product, commercial, and marketing teams.
• Shape positioning and messaging: Develop differentiated narratives and value propositions that connect Crux's capabilities to the financing needs and business priorities of capital seekers. Ensure our story is clear, compelling, and consistent across customer touchpoints.
• Bring deep customer understanding: Serve as a voice of the developer and sponsor audience, applying your knowledge of project development, financing structures, and capital markets to positioning, product strategy, and commercial priorities.
• Turn insight into strategy: Connect customer feedback, competitive intelligence, and market trends to identify opportunities, sharpen our differentiation, and recommend where and how Crux should compete.
• Enable commercial success: Equip customer-facing teams with the messaging, tools, and training they need to have more effective conversations and win business. Develop high-impact materials, including training programs, competitive battlecards, and sales plays, and measure their effectiveness.
• Drive cross-functional alignment: Partner with product, commercial, market intelligence, and marketing leaders to translate business priorities into coordinated action. Collaborate closely with your capital-provider counterpart to ensure our strategies connect across both sides of the market.

Requirements

• Direct experience with clean energy developers or sponsors, with a strong understanding of project development, financing needs, and the decisions that drive capital formation.
• 5+ years of experience in B2B marketing, product marketing, commercial strategy, or a related strategic function, including experience in a startup or high-growth environment.
• Demonstrated ownership of strategic initiatives, from identifying opportunities and developing recommendations through execution and measurement.
• Experience developing positioning and go-to-market strategies for complex products or services, ideally across multiple customer segments or buyer personas.
• Proven ability to translate technical and financial complexity into clear, differentiated messaging that resonates with customers.
• Experience developing commercial enablement programs and materials that improve customer-facing effectiveness and contribute to business outcomes.
• Strong cross-functional influence and relationship-building skills, including the ability to earn trust, challenge assumptions, and align senior stakeholders without direct authority.
• Structured, analytical thinking and sound commercial judgment, with the ability to synthesize ambiguous information into clear recommendations and action.

Benefits

• Healthcare: 100% of premiums covered for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California); 80% subsidized for dependents (total as a group).
• Dental & vision: 100% of premiums covered for employees and 80% for dependents (each).
• Family forming & fertility support.
• Parental leave: 16 weeks for birthing parents and 12 weeks for non-birthing parents.
• Holidays: 10 company holidays per year.
• Paid time off: 20 days per year.
• 401k: account fees supported by Crux.
• Company-wide bonus tied to revenue goals.
• Stock options in a rapidly growing company.

Pay

Compensation: $160,000 - $200,000+, depending on leveling. Open on title and compensation for the right candidate. Independent of equity value and company-wide bonus.

Culture & values

• Backing, traction & brand: $77M raised from top venture and strategic investors (Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Ardent Venture Partners, Pattern, Clearway, EDFR, Intersect, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, OMERS Ventures); $500M warehouse facility from Nuveen; profitable and growing exponentially; 180+ transactions closed in the last 2 years facilitating billions in capital for renewables.
• Remote-first operating model: Work from anywhere in the US and Canada, or from optional offices in DC, NYC, Denver, & SF; co-working pod in Seattle.
• High growth & high ownership culture: Extremely talented people given significant responsibility.
• Best of financial services & technology: Experts in clean energy finance combined with cutting-edge AI application.
• Regular team offsites: Entire company meets twice a year; individual teams may meet more frequently.
• Care for each other: Support growth, work, and shared mission; have fun doing it.
• Build and improve rapidly: Move quickly by focusing, prioritizing ruthlessly, and executing well.
• Focus unremittingly on customers: First obligation is to customers and partners.
• Demonstrate ownership: Everyone is an owner of Crux — team, company, product.
• Convene a team that reflects the breadth of experiences in the country: Wide range of backgrounds, culture where everyone can thrive.