Sr. Global Marketing & Marcom, Ortho Channel Director

About the role

This position is ideal for experienced, senior-level global marketing professionals to join the Global Ortho Channel Marketing organization as Sr. Global Marketing & Marcoms, Ortho Channel Director.

Responsibilities

• Brand stewardship and Mkt fundamentals: owns Ortho channel positioning, identity, insights and messaging architecture.
• Campaign development: leads the development of integrated campaigns (concept, creative, production and measurement) for doctors' acquisition, engagement and utilization.
• Marcoms and content: owns Global communication across owned, earned and paid channels, including social media, digital, events and congresses.
• Market insight translation: converts market trends, competitive moves, CS insights and customer research into language and propositions that leverage the ADW.
• Ortho segmentation and profiling definition to improve conversion.
• Agency and budget management.
• Partnering closely with cross-functional global teams, including Clinical Education, Commercial Excellence, Analytics, Product Marketing, and Regional Marketing, you will translate deep Ortho insights into a compelling, differentiated Align value proposition.
• Your work will directly support growth ambitions across the Ortho channel ensuring long-term engagement with Align solutions.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA or equivalent advanced degree preferred.
• Experience: 10+ years of progressive experience in global or regional marketing roles, preferably within medical devices, healthcare, dental, or life-science industries.
• Customer insight & strategy: Demonstrated experience building customer segmentations, translating insights into value propositions, and driving go-to-market strategies.
• Campaign leadership: Proven ability to design and scale global marketing or recruitment campaigns with regional execution.
• Collaboration: Strong track record of partnering with commercial, clinical, analytics, and regional teams in complex global organizations.
• Analytical mindset: Comfort working with data and insights to inform decisions, optimize journeys, and measure impact.
• Communication: Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align diverse teams.
• Teamwork: Ability to work independently while thriving in highly collaborative, matrixed environments.

Qualifications

• Complementary skills: Experience with healthcare or professional audience marketing, familiarity with customer journey mapping, onboarding optimization, and lifecycle marketing concepts, comfort working across regions and cultures in a global role, fluency in English required.

Skills

• Experience with healthcare or professional audience marketing.
• Familiarity with customer journey mapping, onboarding optimization, and lifecycle marketing concepts.
• Comfort working across regions and cultures in a global role.
• Fluency in English required.

Benefits

For a detailed overview of the benefits offered, please refer to the General Description Of All Benefits section.

Pay

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members.

Schedule

The role can be based in San Jose CA, Raleigh NC, or LATAM (São Paulo – Brazil) or any European offices.