Sr. Event Sales Specialist

About the role

The Senior Event Sales Specialist plays a crucial role in converting and closing large group bookings, ranging from standard social events to complex corporate buyouts. This position requires navigating multi-stakeholder sales cycles with confidence and building long-term relationships with clients.

Responsibilities

• Own the full sales cycle for groups of 13 and above, from standard social events to large-scale corporate buyouts and complex 100+ guest events.
• Navigate multi-stakeholder decision-making, longer timelines, and higher-complexity contracts with confidence.
• Match every client to the right venue, package, and custom experience for their group size and goals.
• Build and grow your territory by owning all local business outreach in your area, building relationships with companies, organizations, and community groups.
• Develop and expand a portfolio of high-value accounts through consistent prospecting and relationship management.
• Work toward a quarterly quota, paid monthly on a tiered basis - stronger performance means stronger earnings.
• Pass the right leads to the Call Center or Enterprise if necessary, earning 85% quota credit for closing leads you pass.
• Lead BEO meetings for your events and ensure flawless execution from contract through celebration.
• Partner with venue operations teams to ensure smooth execution.
• Own retention outreach across your accounts, bringing past guests back and passing qualifying leads to the right segment.
• Follow up post-event to deepen relationships and grow your repeat and referral pipeline.
• Show up when it counts, evenings, weekends, and holidays are our busiest times.

Requirements

• Proven background in group or event sales, hospitality, or a related field - experience with large or complex events strongly preferred.
• Track record of managing a high-value pipeline and closing deals with multiple decision-makers.
• Confident prospector who builds relationships naturally and follows through consistently.
• Strong communicator and presenter - you know how to tailor your pitch to a room of one or a committee of ten.
• Detail-oriented and organized - because large events have a lot of moving parts and every one of them reflects on you.
• Feedback-driven and coachable - you treat every debrief as an opportunity to sharpen your game.
• Comfortable with Outlook, Microsoft Teams, Excel, and GEMS.
• Adaptable - a 20-person birthday dinner and a 150-person corporate buyout require very different conversations.

Qualifications

• Proven success in group or event sales, hospitality, or a related field.
• Experience with large or complex events.
• Track record of managing a high-value pipeline and closing deals with multiple decision-makers.
• Confident prospector with a natural ability to build relationships and follow through.
• Strong communication and presentation skills.
• Attention to detail and organizational skills.
• Feedback-driven and coachable.
• Proficiency in Outlook, Microsoft Teams, Excel, and GEMS.
• Adaptable to different types of events and situations.

Skills

• Group or event sales experience.
• Multi-stakeholder sales cycle management.
• Client relationship building.
• Event coordination and execution.
• Prospecting and account development.
• Communication and presentation skills.
• Organizational and detail-oriented skills.
• Use of technology tools such as Outlook, Microsoft Teams, Excel, and GEMS.
• Ability to adapt to different event scenarios.

Benefits

• Medical, Dental, and Vision plans to select from based on your needs.
• 401(K) Retirement Plans and Employee Stock Purchase Program.
• Employee Assistance Program (EAP), Wellness resources, Vacation and Holidays.
• Perks - Bowling, Boomers and Waterpark discounts, retail and event discounts, and more.

Pay

Commission-based structure with tiered earnings based on performance.

Schedule

Evenings, weekends, and holidays are our busiest times - and that's when we need you most.