Sr. Event Experience Manager (Incentive & Sales Meeting Experience Required) - Remote

Job Summary

The Sr. Event Experience Manager will work closely with the client to understand the program goals and objectives and provide a return on their investment throughout each aspect of the program. The Sr. Event Experience Manager focuses on tactical operations and works with the operations team to provide optimal services to the account to support those goals.

What You Will Do

• Project Management with consultative approach for virtual, hybrid or in person meetings
• Client, Financial, and Vendor Management
• Marketing & Sales, Event Design, and Onsite Services
• Manage multiple projects on tight timelines
• Act as a mentor to associates who are new to the company or promoted to the Operations department
• Event Management: Follow all client mandated SOPs as required
• Digital producer and/or tech support for your own events
• Work with the Procurement Department to source and secure event space and guestrooms
• Understand, review and monitor contract terms, space, and guest room blocks
• Source, secure and manage all required suppliers for event including but not limited to DMC/Ground company, AV/Production company, Off-site venues, etc.
• Profile management in Event Software (Cvent or client Event Software) for paid conferences and related complexities; manage status movement throughout life of the Event, keeping event data and financial data accurate and up to date, at all times
• Create and manage the program agenda, event resume, event specification sheets and client and internal timelines based on company and client SOPs
• Have a working knowledge of Event Software capabilities and the ability to guide clients on website development that produce quality reports to fulfill the budget owner’s needs
• Understand registration and reporting expectations for event. Where applicable, collaborate with M&IW’s Attendee Registration Department on all attendee communications, event reporting and housing inquiries
• Guide internal and external teams throughout process through effective communication and organized plans
• Schedule and hold internal team meetings throughout the life of each event: introductory kick-off meeting, pre-con and post-con meetings
• Collaborate with M&IW’s Group Travel Department or client-specified travel management company (TMC) to offer airline booking to event attendees, if needed
• Work with M&IW’s mobile app team to create an app on a platform that meets the client’s event
• Work as the liaison with designated vendors and the hotel/venue to provide the support and communication required to execute a seamless event
• Collaborate with M&IW’s FLOW division to secure gift and giveaway items and products as requested by client, meeting client and company SOPs for multiple bids
• Coordinate with Production to create and manage the event agenda and show flow
• BEO review and execution
• Create/coordinate distribution of travel letters and departure notices
• Conceptualize creative theming and elements to be incorporated into special events, entertainment, parties, décor, activities, gifts and branding to enhance your event within the approved budget
• Secure and incorporate client products or other requested items to be displayed throughout the event or served during banquet functions
• Plan and execute large, complex events
• Work with and guide client committee/planning team
• Mentor and guide junior-level associates through the event planning process
• Marketing, Sales and Event Design Services: Work with M&IW FLOW division and client to create and write marketing plan
• Brainstorm with M&IW FLOW division and offer suggestions to client on new ways to market and promote the event
• Utilize various sales and marketing techniques to recruit new and existing sponsors and exhibitors for Conference and Tradeshow events
• Utilize various sales and marketing techniques to grow attendance at the event
• Aid the Sales Team by presenting at a sales pitch for new business
• Collaborate with creative team to design any promotional materials for the event, or any materials for distribution at the event
• Research entertainment options to meet theme and budget (DJ, band, dancers, performers)
• Create décor and lighting presentations based on theme and budget, working with production companies
• Create and manage diagrams based on guest counts, entertainment, equipment, A/V and lighting components
• Act as liaison between hotel/venue and all vendors, providing the support and communication required to produce a seamless show
• Create production schedule, supervise deliveries, setups and strikes of stage, A/V, lighting, décor, equipment
• Manage logistics and riders for entertainment companies
• Create concepts for team building activities
• Create concepts for Corporate Social Responsibility and Sustainability opportunities
• Mentor and guide junior-level associates through the marketing, sales, and event design services processes
• Vendor Management: Source, secure and manage all required suppliers for event to allow for the best services at the most effective pricing
• Negotiate cost savings and manage payment/reconciliation process
• Clearly & effectively communicate to each vendor the goals & objectives of the event and the requirements and specifications of the event
• Work with production vendors on creative development through event execution
• Manage and keep creative team/vendor on budget and schedule for pre-event reminders, teasers, and email blasts
• Mentor and guide junior-level associates through the vendor management process
• Onsite Services: Provide strong leadership and communication to both the Onsite team as well as all vendors, and the ability to lead events to allow for successful end results
• Manage and lead all pre-con and post-con meetings both internally at M&IW as well as with all applicable vendors and clients
• Create and manage Onsite Execution Plan for all staff
• Host daily staff meetings to keep staff updated and informed
• Create and manage Onsite Emergency Preparedness Plan for your event
• Mentor and guide junior-level associates in world class onsite services
• Life Sciences clients only: Understand policies and issues pertaining to events with HCPs in attendance
• Knowledge of HCP payments: Fee for service (FFS), honoraria, and Expense reimbursement (NEER)
• Partner with M&IW’s HCP compliance and reporting specialists to meet client’s Service Level Agreements
• Conference & Tradeshow specialty only: Build prospectus for each tradeshow, ensuring that all possible sponsorship and exhibitor options are offered
• Ensure that the registration website has full menu of options from the prospectus for exhibitors and sponsors to support revenue needs
• Manage sponsorship sales for conferences and tradeshows
• Manage sales of exhibits and work with exhibitor on specific booth requirements
• Manage tradeshow exhibit floor design and layout
• Manage communication plan to all exhibitors and sponsors
• Ensure sponsor and exhibitor payments are processed in advance of event
• Ensure pre-event marketing communications for all sponsors are executed in a timely manner
• Manage communications and specs with show services vendors (registration desk, carpet, electricity, trash, food and beverage, etc.)
• Manage Onsite set-up, layout, and execution of all booth space
• Manage Onsite visibility of all paid sponsors services and collateral
• Coordinate the delivery of room amenity and gifts while working with client preferences
• Work with DMC along with your own knowledge to create memorable onsite functions to add value to the client’s vision
• Plan and execute site inspections; create site inspection template and client booklets
• Keep well-informed of new and upcoming incentive properties/all-inclusive
• Mentor and guide junior-level associates on Conferences & Tradeshows Incentive Services specialty only: Collaborate with the Incentives & Engagement department to align with internal processes & procedures
• Work with the FLOW division to develop and secure guest and children’s programs, gift and amenity items, pre-trip mailers
• In coordination with the FLOW division, design and incorporate event graphics throughout print materials and event design
• Coordinate the delivery of room amenity and gifts while working with client preferences
• Work with DMC along with your own knowledge to create memorable onsite functions to add value to the client’s vision
• Plan and execute site inspections; create site inspection template and client booklets
• Keep well-informed of new and upcoming incentive properties/all-inclusive
• Mentor and guide junior-level associates on Incentive Services

What We Expect

Details of these areas are shared during interviews and monthly reviews: Cultural Excellence Role Level Function Emotional Intelligence

Who You Will Bring

• College degree or equivalent experience
• Minimum 7+ years of experience in the meetings industry, specifically in operations and specialty area(s) if applicable
• Knowledge of virtual and hybrid event options
• Proven excellent oral and written communication skills in both internal and client-facing environments
• Demonstrated track record of successfully managing large complex projects simultaneously
• Ability to deliver creative outputs in a constricted timeline while maximizing available resources
• Experience working in a virtual office environment a plus
• Proficient in Microsoft Office systems (Outlook, Excel, OneNote, Word, and Power Point)
• Experience with database management programs (Cvent preferred)
• Minimum 5+ years of experience in Life Sciences programs, sales and/or clinical program management
• Minimum 5+ years of experience in Meeting/Conference Planning or Exhibit/Tradeshow Management
• Minimum 5+ years of experience in Incentive program management

What We Provide

• Competitive salary
• Health, Dental, Vision and Life Insurance options
• 401K plan
• Paid holidays
• Accrued personal time off for vacation and sick leave
• Laptop, additional monitor, and mobile phone
• Global Giveback program for volunteer service
• Remote Office / Work from home, or option to work in our corporate headquarters located near Milwaukee