Sr Director, Sales

Position Summary

EG4 Electronics is hiring a senior commercial leader to own revenue and channel performance across the business. This role sets the strategy behind the company's central channel, which is crucial for reaching the market. Key responsibilities include setting the strategy for partner tiers, incentive programs, and a multi-year channel growth roadmap.

Core Responsibilities

• Own the annual sales plan — quota, territory design, channel mix, and product-line targets — and report performance weekly to executive leadership.

• Drive revenue growth across distributor, dealer, and direct-to-customer channels.

• Build and manage partner tiering across distributor, dealer, and direct-to-customer channels, defining the criteria, benefits, and obligations at each tier.

• Design and operate channel incentive structures — rebates, MDF, SPIFFs, volume programs — that drive the right partner behaviors and protect channel economics.

• Proactively manage channel conflict across overlapping routes to market, with clear rules of engagement and escalation paths.

• Own a multi-year channel growth roadmap, including white-space mapping, new partner recruitment, and underperformer remediation.

• Manage pipeline rigor across all four teams, using CRM data to forecast accurately and intervene early when coverage gaps emerge.

• Identify and close strategic accounts that expand EG4's footprint in underpenetrated verticals or geographies.

• Directly manage the leaders of inside sales, regional sales, business development, and technical account management; set clear charters and performance expectations for each function.

• Build a culture of accountability, product expertise, and customer focus; attract, develop, and retain top commercial talent across the organization.

• Ensure technical account management is tightly integrated with the selling motion — positioning EG4's product depth as a competitive differentiator during the sales cycle, not solely a post-sale support function.

• Partner with Marketing, Product, and Operations to align sales capacity with product availability, promotional calendars, and launch readiness.

• Maintain a clear view of the competitive landscape — pricing, positioning, channel strategy — and translate that intelligence into sales plays and product feedback loops.

• Represent the voice of the customer and channel partner internally; influence roadmap prioritization and inventory planning based on demand signals from the field.

• Develop and maintain relationships with key distributor principals, buying groups, and industry associations to protect and extend EG4's market access.

• Represent EG4 at key industry events — including SEIA, RE+, and distributor meetings — as a senior commercial voice for the brand.

• Use event presence to deepen distributor and dealer relationships, surface competitive intelligence, and generate top-of-funnel pipeline.

• Willingness to travel 30 to 40 percent, including trade events and distributor visits.

Qualifications

• 10+ years of progressive sales leadership experience, with at least 5 years managing managers across multiple sales functions.

• Demonstrated success selling physical products through multi-tier distribution — manufacturer → distributor → dealer/installer or direct models.

• Proven ability to build and scale quota-carrying teams in high-growth, product-driven businesses.

• Deep fluency in CRM-based pipeline management, sales forecasting methodology, and revenue operations fundamentals.

• Demonstrated experience designing and scaling a multi-tier channel strategy, including partner tiering, channel economics, and conflict resolution.

• Strong commercial instincts: able to diagnose coverage gaps, pricing issues, and channel conflicts and act decisively to resolve them.

• Executive-level communication skills; comfortable presenting to boards, major partners, and cross-functional leadership teams.

• Willingness to travel 30 to 40 percent, including trade events and distributor visits.

• Solar and energy storage experience strongly preferred; experience in adjacent hardware categories (power electronics, HVAC, electrical distribution, generator/backup power, etc.) also relevant.

• Familiarity with the electrical wholesale distribution channel and the dealer/installer ecosystem that serves it.

• Background in technically complex product sales where application knowledge is required to close.

• Bachelor’s degree in Business, Engineering, or a related field; MBA a plus but not required.