Sr. Director, Route to Market

About the role

The Senior Director, Route to Market is responsible for developing and executing the distribution strategy that supports Red Bull's vision of building the best distribution network in North America. This role drives route-to-market initiatives that strengthen market coverage, enhance distributor partner capabilities, and optimize the Direct Store Delivery (DSD) model to deliver exceptional execution across all off-premise channels.

Responsibilities

• Develop long-term RTM strategies aligned with RBDC priorities and RBDC strategic vision.
• Lead RBDC efforts to expand the breadth and depth of distribution through RTM expansion.
• Manage and lead RBDC RTM strategies, driving continuous improvement to support business objectives.
• Redefine, lead, and support the distribution organization’s vision through transformational plans.
• Evaluate RTM performance, identify gaps in DP capabilities, and build solutions for future development.
• Own RBDC’s DSD service model, including delivery, selling, merchandising, and value-added activities.
• Develop service-to-standard reporting infrastructure that drives insights to action for regional distribution management teams.
• Build plans for future service-reporting enhancements that capture all elements of the service model.
• Lead long-term service strategy development aligned with business objectives.
• Lead the annual distribution planning process, including scheduling, plan preparation, KPIs, initiatives, and consolidation of an aligned and consistent Business Unit approach.
• Develop distribution initiatives that drive performance across off-premise channels.
• Enable process automation where applicable to reduce manual administrative tasks.
• Collaborate cross-functionally to streamline planning with functional departments and Business Units.
• Develop optimal field-force structures, routines, tools, and implementation plans for DP partner management.
• Identify distribution-management and DP training opportunities in partnership with Sales Training & Development.
• Lead development of DP management processes and routines for RBDC.
• Create national distribution initiatives that align with RBDC’s strategic priorities.
• Partner with Business Intelligence to build reports that measure execution and enable field insights to action.
• Review leading performance indicators to identify future opportunities.
• Coach, educate, and motivate direct reports to increase productivity.
• Build strong working relationships with field distribution management teams and HQ functional teams.
• Build a culture of engagement, influence, and alignment.

Requirements

Minimum 10+ years of experience leading an RTM structure within the CPG industry, including 6–8 years of leading a high-performing team. Bachelor’s degree from an accredited college or university, or equivalent work experience; master’s degree from an accredited college or university preferred. Excellent negotiator and influencer. Demonstrated skills as a change agent, leader, and coach. Strategic thinker who is passionate about achieving long-term success through a hands-on, solutions-oriented approach. Understanding of statistical methodologies, including linear regression, logistic regression, and related approaches, to build a strategy from data through execution. Strong communication skills; highly organized and able to manage timelines and objectives effectively. Ability to rapidly assess and concisely summarize current situations and process flows involving markets, competition, distributor practices, and technology trends.

Qualifications

U.S. citizenship, U.S. permanent residency, or authorization to work in the United States on a valid visa.

Skills

Strategic thinking, strong leadership, ability to turn insights into action that drives measurable business impact.

Benefits

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement.

Pay

$140,000 - 210,000 + cash incentives.

Schedule

Not specified.