Sr. Director, Product Marketing - XERF & Consumables

Job Summary

The Sr. Director, Product Marketing – XERF & Consumables leads the global product marketing strategy and execution for two of Cynosure Lutronic’s most strategically important franchises: our flagship platform, XERF, and our global consumables portfolio. Reporting to the SVP, Global Business Strategy, this role sits within Upstream Marketing and operates at the intersection of clinical insight, customer behavior, and commercial execution, owning the full product lifecycle—from market and customer insights through positioning, launch, adoption, utilization, and ongoing lifecycle optimization.

Essential Duties And Responsibilities

• Define and drive the global strategy for the XERF platform and consumables portfolio, aligned with business priorities and growth objectives.
• Own end-to-end product lifecycle management, from upstream innovation and business case development through launch, adoption, and lifecycle optimization.
• Identify growth opportunities across indications, geographies, pricing models, and utilization.
• Define and execute strategies to expand consumables attachment, utilization, and recurring revenue streams, including pricing, packaging, and commercial models that maximize long-term customer value.
• Lead voice-of-customer, competitive intelligence, and market analysis efforts to inform strategy, and translate insights into actionable recommendations for product development, roadmap prioritization, and portfolio expansion.
• Support the development of business cases for new products, features, and indications.

Operational Responsibilities

• Develop clear, differentiated value propositions, messaging frameworks, and claims strategies grounded in clinical and customer insight.
• Translate complex technologies into compelling, customer-facing narratives that drive demand and preference.
• Lead global launch strategies and ensure effective handoff and adoption across regions.
• Develop core commercial tools, including sales enablement materials, training content, and field-facing resources.
• Monitor performance and continuously optimize messaging, positioning, and programs to improve commercial outcomes.
• Partner with regions to identify barriers to adoption and unlock growth opportunities for consumables.

People And Leadership Responsibilities

• Serve as the strategic bridge between R&D, Clinical, Regulatory, and Commercial teams to ensure products meet clinical, regulatory, and market needs.
• Drive utilization and adoption through close partnership with Sales, Clinical, and Medical Education teams.
• Partner with regional marketing teams to localize and execute global strategies effectively.
• Build strong alignment across functions to drive execution excellence, influencing senior leaders and energizing the global sales force.
• Engage and develop KOL and advisory board relationships to shape positioning and accelerate adoption.