Sr. Director, Product Marketing
About the role
As the Senior Director, Product Marketing, you will lead Varicent’s Product Marketing function and play a critical role in shaping the company’s go-to-market strategy, market positioning, category narrative, commercialization approach, and revenue growth initiatives. Reporting as a senior marketing leader, you will lead and develop a team of Product Marketing professionals responsible for translating market insights, customer needs, competitive intelligence, and product innovation into differentiated messaging, sales enablement, launch execution, and measurable business results. This role partners closely with Product, Sales, Customer Success, Revenue Operations, Alliances, Marketing, and Executive Leadership to strengthen Varicent’s market position, accelerate growth, and support the successful adoption and expansion of Varicent’s solutions.
Responsibilities
- Lead and develop the Product Marketing organization, establishing priorities, operating rhythms, team goals, and performance measures aligned