Sr Director Pricing

About the role

IDEMIA Public Security, a division of IDEMIA Group, is the leading provider of secure and trusted biometric-based solutions, transforming public and private organizations globally. Our solutions draw upon decades of expertise in biometrics to revolutionize public security, justice and public safety, travel and transport, identity, and access control. Built on privacy and trust, our market-leading iris, fingerprint, and facial recognition solutions top independent benchmarking for accuracy, fairness, and scalability.

With 4,000+ employees and 150+ partners worldwide, we offer a dynamic environment where innovation thrives, opportunities abound, and talents are valued. Be part of a global leader shaping the future of biometric-based technology.

Responsibilities

• Lead the development, implementation, and continuous optimization of pricing strategies that maximize revenue growth, profitability, and customer value across the Justice & Public Safety North America (JPSNA) portfolio.
• Establish and lead the organization's Price-to-Win (PTW) capability, developing competitive pricing strategies that increase win rates while maintaining targeted financial outcomes.
• Partner with Sales, Business Development, Product Management, and Finance to evaluate market opportunities, customer value drivers, competitive positioning, and pricing approaches for new and existing offerings.
• Conduct market research and customer value assessments to inform new product pricing strategies and determine customer willingness-to-pay across target segments.
• Monitor, analyze, and provide strategic insights into market trends, competitor pricing, customer behavior, and industry dynamics to identify opportunities for revenue and margin improvement.
• Develop, enhance, and maintain pricing models, forecasting tools, and analytical frameworks that support data-driven pricing and bid decisions.
• Create and implement standardized pricing governance, methodologies, and processes that promote consistency, scalability, and business discipline across the organization.
• Build and maintain strong relationships with executive and cross-functional stakeholders to ensure alignment between pricing strategies, business objectives, and customer needs.
• Champion Revenue Growth Management (RGM) principles and best practices, driving organizational capability development and fostering a culture of data-driven decision-making.
• Lead, coach, and develop a high-performing team while cultivating expertise in pricing strategy, competitive intelligence, and Price-to-Win methodologies.

Requirements

• Bachelor's degree in Business, Finance, Economics, Marketing, Engineering, or a related field; MBA or other advanced degree preferred.
• 10+ years of progressive experience in strategic pricing, Price-to-Win, revenue growth management, bid strategy, or related commercial functions.
• Demonstrated experience developing and implementing pricing strategies that drive both revenue growth and margin improvement.
• Strong understanding of competitive bidding, pricing governance, and Price-to-Win methodologies, preferably within complex B2G or government contracting environments.
• Experience supporting the U.S. Federal market, government contracting, or highly regulated industries is strongly preferred.
• Advanced analytical and quantitative skills, including experience with pricing models, financial analysis, forecasting, and data-driven decision-making.
• Proven ability to translate analytical insights into practical business strategies, frameworks, and repeatable processes.
• Exceptional communication, influencing, and stakeholder management skills, with the ability to engage effectively at all organizational levels, including executive leadership.
• Demonstrated success leading cross-functional initiatives and managing multiple priorities in a fast-paced environment.
• Proven leadership experience, including coaching, mentoring, and developing high-performing teams.

Skills

• Strategic Thinking
• Revenue Growth Management
• Competitive Intelligence
• Price-to-Win Strategy
• Financial Acumen
• Executive Communication
• Change Leadership
• Data-Driven Decision Making
• Cross-Functional Collaboration
• Team Leadership & Development