Sr Director, Product Pricing
ServiceNow · Santa Clara, CA · 2 wk ago
HybridMarketing$220k–$397k/yrFull-time
Pricing & Packaging
- Determine monetization strategy for ongoing and new Business Unit innovations across good/better/best framework
- Drive prioritization and clarity of pricing and packaging strategies across Business Units
- Ensure BU strategies align to corporate pricing and packaging strategic roadmap
- Provide key monetization strategy inputs into BU level 3 year strategic plans, ensuring interlock with product strategies
- Design buying packages that simplify entry, accelerate expansion, and support multi-product adoption
- Determine how applications and capabilities are grouped across suites and editions
- Partner with Product to influence roadmap decisions through a monetization and value lens
- Develop approaches for metering, measurement, and value realization, particularly for AI-driven functionality
- Align new product launches to standard pricing meters, consistent value based list price setting and discount guidance model
- Determine list and targeted net realized pricing for each offer
- Execute market benchmarking and gather feedback from GTM teams to ensure sales and customer alignment
- Transform key insights into actionable recommendations and communicate findings to cross-functional stakeholders and senior executive leadership
- Prepare BUs for the Pricing Committee approval reviews with pricing proposals that are robust
- Anticipate how AI, automation, and digital labor shift pricing logic, packaging, and value attribution
- Explore usage, performance, and outcome-based monetization where appropriate
- Define how trials, previews, and proofs of value translate into scalable commercial models
Execution & Scale
- Translate strategy into operational reality across quoting, billing, renewals, and renewals economics
- Monitor market dynamics, competitive moves, and customer behavior to continuously refine pricing
Leadership
- Build and lead a high-caliber global product pricing organization with strong product, analytical, and commercial instincts
- Operate as a trusted partner to senior executives, with the presence to influence complex decisions
- Establish operating rhythms, accountability, and clear outcomes across a distributed team
- Drive productivity and scale out a core team of direct reports