Jobs · Marketing · California

Sr Director, Product Pricing

ServiceNow · Santa Clara, CA · 2 wk ago
HybridMarketing$220k–$397k/yrFull-time

Pricing & Packaging

  • Determine monetization strategy for ongoing and new Business Unit innovations across good/better/best framework
  • Drive prioritization and clarity of pricing and packaging strategies across Business Units
  • Ensure BU strategies align to corporate pricing and packaging strategic roadmap
  • Provide key monetization strategy inputs into BU level 3 year strategic plans, ensuring interlock with product strategies
  • Design buying packages that simplify entry, accelerate expansion, and support multi-product adoption
  • Determine how applications and capabilities are grouped across suites and editions
  • Partner with Product to influence roadmap decisions through a monetization and value lens
  • Develop approaches for metering, measurement, and value realization, particularly for AI-driven functionality
  • Align new product launches to standard pricing meters, consistent value based list price setting and discount guidance model
  • Determine list and targeted net realized pricing for each offer
  • Execute market benchmarking and gather feedback from GTM teams to ensure sales and customer alignment
  • Transform key insights into actionable recommendations and communicate findings to cross-functional stakeholders and senior executive leadership
  • Prepare BUs for the Pricing Committee approval reviews with pricing proposals that are robust
  • Anticipate how AI, automation, and digital labor shift pricing logic, packaging, and value attribution
  • Explore usage, performance, and outcome-based monetization where appropriate
  • Define how trials, previews, and proofs of value translate into scalable commercial models

Execution & Scale

  • Translate strategy into operational reality across quoting, billing, renewals, and renewals economics
  • Monitor market dynamics, competitive moves, and customer behavior to continuously refine pricing

Leadership

  • Build and lead a high-caliber global product pricing organization with strong product, analytical, and commercial instincts
  • Operate as a trusted partner to senior executives, with the presence to influence complex decisions
  • Establish operating rhythms, accountability, and clear outcomes across a distributed team
  • Drive productivity and scale out a core team of direct reports

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