Sr. Director, Patient Marketing (DTC Media & Engagement)

About the role

The Senior Director, Patient Marketing will lead the strategic vision, investment, and execution of all direct-to-consumer (DTC) marketing efforts across the Ingrezza business, with primary accountability for ~$150M in annual media investment spanning Linear TV, Streaming, Paid Search, Paid Social, Programmatic, Digital Display, and owned patient engagement channels (CRM/email).

Responsibilities

• Own the DTC strategy driving patient acquisition, education, and activation at scale
• Serve as the senior subject matter expert in DTC marketing, including Linear TV, CTV/Streaming, and digital performance media
• Partner with Omnichannel team to translate business objectives into integrated, omnichannel patient journeys across awareness, consideration, and conversion
• Build and scale a best-in-class, data-driven DTC engine that drives patient awareness, engagement, and brand growth, while ensuring full alignment with regulatory requirements and corporate objectives
• Expand scope to lead brand-specific (Ingrezza) DTC media investment strategy, advanced analytics, and integrated patient activation across channels

Requirements

• BS/BA degree in scientific or business discipline and 14+ years of relevant commercial, marketing, sales, or brand leadership experience, including 7+ years of senior leadership experience leading teams, cross-functional initiatives, and/or significant agency partnerships.
• OR Master's or MBA degree preferred and 12+ years of related experience
• OR PhD and 10+ years of related experience
• Extensive previous managerial experiences also required
• Recognized leader in DTC marketing with deep expertise in large-scale media investment, particularly TV and omnichannel ecosystems
• Proven track record managing $100M+ media budgets with measurable business impact
• Extensive experience leading national TV media buying and integrated campaign execution
• Strong understanding of creative development and production processes for DTC campaigns
• Expertise in technical & strategic capabilities: Linear TV and CTV/OTT ecosystems, Digital performance marketing (search, programmatic, social), Media planning, buying, and optimization, Marketing analytics, attribution, and ROI measurement, Ability to synthesize complex data into actionable strategies, Strong commercial acumen and ability to link marketing investment to business outcomes

Qualifications

BS/BA degree in scientific or business discipline and 14+ years of relevant commercial, marketing, sales, or brand leadership experience, including 7+ years of senior leadership experience leading teams, cross-functional initiatives, and/or significant agency partnerships.

OR Master's or MBA degree preferred and 12+ years of related experience

OR PhD and 10+ years of related experience

Extensive previous managerial experiences also required

Recognized leader in DTC marketing with deep expertise in large-scale media investment, particularly TV and omnichannel ecosystems

Proven track record managing $100M+ media budgets with measurable business impact

Extensive experience leading national TV media buying and integrated campaign execution

Strong understanding of creative development and production processes for DTC campaigns

Expertise in technical & strategic capabilities: Linear TV and CTV/OTT ecosystems, Digital performance marketing (search, programmatic, social), Media planning, buying, and optimization, Marketing analytics, attribution, and ROI measurement, Ability to synthesize complex data into actionable strategies, Strong commercial acumen and ability to link marketing investment to business outcomes

Skills

Leadership & Expertise

Technical & Strategic Capabilities

Benefits

The annual base salary we reasonably expect to pay is $233,400.00-$318,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills.

In addition, this position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity based long term incentive program.

Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.