Director, Patient Marketing

Patient Strategy & Campaign Development

• Patient Campaign Strategy Support: Assist with the development of patient positioning, messaging frameworks, and creative campaigns for saroglitazar, ensuring seamless alignment with the broader brand strategy.
• Launch Readiness: Advance the cross-channel disease state education (DSE) campaign and initiate development of the branded campaign to prepare for launch.
• Campaign Execution: Partner closely with the Senior Director to execute digital, social media, web, and print patient-directed campaigns that drive disease education, brand recognition, and brand conversion.
• Agency Management: Day-to-day management of creative, digital, and media-buying agency partners to ensure high-quality and timely deliverables.
• Advocacy & Peer-to-Peer Programming: Partner with Medical Affairs to appropriately work with PBC patient advocacy groups and manage patient ambassador programs.

Cross-Functional Leadership

• Patient Support Integration: Partner with Market Access/Patient Reimbursement and Patient Services teams to design clear, accessible onboarding and adherence materials.
• Cross-Functional Alignment: Partner closely with HCP Marketing, Market Access, Business Insights & Operations, Medical, and Patient Services across the patient ecosystem.
• Cross-Functional Omnichannel Support: Assist the Senior Director with select omnichannel HCP and Access tactics.

Requirements

• Bachelor’s Degree required; Master’s Degree (MBA) preferred.
• A minimum of 7–10 years of commercial pharmaceutical marketing experience, with at least 3–5 years dedicated to patient marketing.
• Rare disease, specialty hepatology/gastroenterology launch experience is highly preferred.
• Strong expertise in modern consumer/patient marketing techniques, including CRM, targeted digital media, SEO/SEM, and social media marketing.
• A genuine passion for empowering patients and improving quality of life for those facing rare liver diseases.
• Comfortable working in a lean, fast-paced, pre-launch environment; a self-starter who excels at taking initiative within an established strategic framework.
• Collaborative and action-oriented, with a proven ability to lead cross-functional teams and influence without authority.
• Robust analytical skills to conduct both qualitative and quantitative assessments.
• Highly developed verbal and written communication skills.