Sr Director, Paid Social

About the role

The Sr Director, Paid Social will lead the paid social strategy for a leading digital marketing agency. Reporting directly to the CEO, this role is responsible for developing and executing a comprehensive paid social media strategy that aligns with the overall business goals.

Responsibilities

• Develop and execute a strategic paid social media plan that drives brand awareness and engagement
• Collaborate with cross-functional teams to ensure alignment between paid social strategies and broader marketing initiatives
• Monitor and analyze performance metrics to inform continuous improvement of the paid social strategy
• Stay up-to-date with industry trends and best practices in paid social media
• Manage a team of social media specialists and provide guidance on campaign execution and optimization

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Minimum 8 years of experience in paid social media management, with at least 5 years in a leadership role
• Proven track record of successfully managing and growing social media campaigns
• Experience working with major social platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments

Qualifications

• Proven success in driving growth through paid social media
• Experience in managing large-scale social media campaigns
• Ability to manage multiple projects simultaneously and meet deadlines
• Knowledge of SEO, SEM, and other digital marketing tactics
• Experience with social media advertising platforms and tools

Skills

• Strategic thinking and problem-solving skills
• Strong organizational and project management skills
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team

Benefits

We offer a competitive compensation package including health insurance, retirement benefits, and flexible work arrangements.

Pay

$120,000 - $150,000 annually

Schedule

Hybrid schedule with remote work options available