Sr. Director, Paid Search

About the role

The Sr. Director, Paid Search at Digital Matter is responsible for driving high-performing paid search campaigns that align with the company's overall marketing strategy. This role requires a deep understanding of PPC optimization, data analysis, and campaign management.

Responsibilities

• Develop and execute comprehensive paid search strategies that meet business objectives and drive ROI.
• Manage and optimize multiple paid search accounts, including account setup, bid management, and ad copy creation.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Collaborate with cross-functional teams to ensure alignment on marketing goals and strategies.
• Stay current with industry trends and best practices in paid search and digital marketing.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 7 years of experience in paid search management, with a proven track record of success.
• Experience managing multiple paid search accounts and optimizing campaigns.
• Strong analytical skills and ability to interpret complex data sets.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in Google Ads, Bing Ads, and other major PPC platforms.

Qualifications

• Proven leadership experience in a similar role.
• Experience working in a fast-paced, dynamic environment.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Knowledge of SEO principles and how they can be leveraged to enhance paid search campaigns.

Skills

• Google Analytics proficiency.
• SEO best practices.
• PPC management tools (e.g., AdWords, Bing Ads).
• Data analysis and reporting.
• Project management skills.

Benefits

At Digital Matter, we offer a competitive benefits package including health insurance, retirement plans, and flexible work arrangements.

Pay

$120,000 - $150,000 annually, commensurate with experience.

Schedule

Hybrid schedule, combining remote work with in-office days.