Sr. Director of Sales & Marketing
About the role
Tried and True Media is a performance marketing agency built around one promise: clients grow profitably or we don't keep them. We specialize in DTC brands — particularly in supplements and health/wellness — and we operate on a percent-of-ad-spend model, which means our incentives are wired directly to client outcomes. Our media buyers, copywriters, and creative strategists run high-stakes Meta and YouTube budgets every day.
The Mission
Own TNT's full revenue acquisition motion: marketing strategy, sales pipeline, partnerships, and the systems that connect them. The goal is simple — a steady, qualified flow of supplement and health/wellness brands that fit TNT's profile, closed at margins that compound the agency's growth.
What You'll Own
Marketing Department Leadership
- Run the marketing function end-to-end: strategy, some execution, and team management
- Manage and develop the marketing associate (whom executes a majority of the deliverables), with capacity to grow the team as pipeline scales
- Own the agency brand voice across email, podcast, paid, and organic
- Maintain the welcome email sequence, nurture flows, landing pages, and oversee the cross-channel content calendar
- Inbound & Outbound Lead Generation
- Build, test, and scale inbound lead gen channels
- Run outbound prospecting motions targeting qualified DTC supplement and health/wellness brands
- Maintain a tested, documented prospect-research and outreach process
- Hold the agency to a measurable cost-per-qualified-lead benchmark and improve it quarter over quarter
- Sales Systems & Operations
- Own the CRM stack (CRM Done Better / GoHighLevel) and the data flowing through it
- Maintain pipeline visibility, attribution, and reporting that the leadership team can trust
- Build and refine sales enablement assets: pitch decks, case studies, creative launch plans, prospect-facing frameworks
- Partner with the CRO on close strategy for higher-stakes opportunities
- Partnerships
- Develop and manage agency partnerships (referral partners, complementary service providers, communities, event sponsors)
- Negotiate partnership economics and track ROI per partner relationship
- Content & Thought Leadership
- Steward The Scaling Lab podcast — guest strategy, episode planning, distribution, and CTA integration with the Scaling Secrets newsletter
- Use the agency's proprietary frameworks as content fuel that doubles as sales material
- Cross-Functional Strategy
- Partner closely with the CRO on go-to-market strategy, and pricing
- Feed account-level performance signals back into marketing positioning so the message keeps matching what the delivery team is actually winning at
What Success Looks Like (First 12 Months)
- A documented, repeatable inbound system delivering qualified opportunities at a CAC-to-LTV ratio the agency can scale into
- An outbound motion that consistently lands meetings with brands in the agency's ICP
- The marketing associate operating with clear ownership, measurable output, and a development path
- Pipeline data clean enough that forecasting actually works
- At least one partnership channel producing meaningful, attributable revenue
- Marketing-sourced revenue contribution clearly tracked and growing as a percentage of new-client revenue
What You Bring
- Required
- 5+ years in performance marketing, with hands-on experience running paid media on Meta and/or YouTube at meaningful spend
- Demonstrated track record building or scaling a B2B marketing function — ideally in an agency, SaaS, or services environment selling to DTC operators
- Strong sales operations chops: pipeline management, CRM hygiene, attribution thinking
- Experience managing direct reports and developing junior marketers
- Comfort with data and frameworks — able to build a model, read a dashboard, and turn pattern recognition into strategy
- Sharp writer and editor; the role generates a lot of customer-facing copy
- Bias toward ROI-driven decisions and high-leverage activity over busywork
- Strongly Preferred
- Direct experience with DTC supplements, health, wellness, or beauty brands (either agency-side or brand-side)
- Familiarity with GoHighLevel or comparable all-in-one CRM/marketing platforms
- Podcast production, host, or guest-strategy experience
- Comfort building lightweight internal tools (spreadsheets that act like software, no-code automations, light scripting)
How You Operate
- Owner mindset — treats the agency P&L like personal capital
- Authoritative and confident in front of clients, prospects, and team; friendly enough that people actually want to take the meeting
- Comfortable being the most-marketed-to person at the agency (because every prospect is judging the marketing they see before the sales call)
- Direct, structured communicator who closes loops
Why This Role
- Real ownership of a revenue function, not a slot in someone else's plan
- Direct partnership with the CRO and visibility into agency strategy at the leadership table
- Meaningful budget authority for marketing experiments
- The chance to make TNT's marketing as sharp as the work TNT delivers for clients
Compensation
The compensation range for this position is $125,000 – $150,000 annually. Actual compensation offered may vary based on factors including experience, skills, education, certifications, geographic location, and internal equity.
Additional Compensation
This role may also be eligible for:
- Commission
Benefits
U.S employees may participate in the company’s benefits programs, which may include:
- Medical, dental, and vision insurance
- 401(k)
- Paid time off and paid holidays
- Life and disability insurance
Work Location
This position is a remote role and may be performed in jurisdictions where the company is authorized to employ individuals.
To Apply
Send a short note explaining the most measurable marketing or sales result you've personally driven — what the goal was, what you did, and what changed. Skip the cover letter clichés. We read the numbers first.