Sr. Director of Sales

About the Role

The Augustine Institute seeks an experienced, mission-driven Sr. Director of Sales to lead commercial efforts and expand the reach of the New Evangelization. This senior leader will oversee the strategic growth of the flagship Formed digital platform, Word of Life curriculum, and an expanding suite of parish, school, and diocesan resources. Working closely with Product leadership and reporting to the SVP of Content and Growth, you will scale a high-performing sales ecosystem that bridges sophisticated SaaS-style sales operations with the unique pastoral needs of Catholic parishes and schools.

Responsibilities

• Inbound & Outbound Sales: Optimize lead conversion and drive proactive outreach to parishes and schools.
• Sales Operations: Oversee Sales Operations infrastructure (CRM, data analytics, and forecasting) to ensure intelligence and efficiency.
• Diocesan Partnerships: Cultivate high-level relationships with Diocesan leaders to engage and implement enterprise-wide solutions.
• New Product Launch: Collaborate with Product teams to design go-to-market strategies, sales forecasting, and execution.

Core Responsibilities

Strategic Leadership & Revenue Growth

• Develop and execute a comprehensive sales strategy to meet and exceed annual revenue targets for Formed, Word of Life, parish programming, and new products.
• Analyze market trends within the Catholic landscape to identify new opportunities for growth and impact.
• Design and manage a transparent sales pipeline, providing accurate monthly and quarterly forecasts to the executive team.
• Represent Sales and contribute to the Content and Growth leadership team for direction and decision-making.

Team Management & Development

• Directly manage the Directors/Managers of Inbound Sales, Outbound Sales, and Sales Ops.
• Foster a culture of professional excellence, accountability, and spiritual alignment.
• Implement training programs focused on consultative selling and product mastery.

Sales Operations & Excellence

• Standardize the use of CRM tools to track activity, conversion rates, and customer health.
• Collaborate with Product and Marketing to ensure a seamless "MQL to SQL" handoff and consistent brand messaging.
• Refine pricing strategies and incentive structures that motivate the team while maintaining fiscal responsibility.

Diocesan & Key Account Relationship Management

• Personally engage in high-level negotiations and diocesan partnerships.
• Oversee the development of enterprise-level service models for dioceses standardizing their catechetical efforts.

Requirements

• Mission Alignment: A deep understanding of and commitment to the Catholic faith and the mission of the Augustine Institute.
• Experience: 8+ years of sales leadership experience, 10+ years of industry experience, preferably within EdTech, SaaS, or a major religious publishing/media house.
• Strategic Mindset: Proven ability to move from high-level strategy to "boots on the ground" execution.
• Tech Savvy: Expert-level knowledge of CRM systems (e.g., Salesforce or HubSpot) and sales productivity stacks.
• Communication: Exceptional ability to present to diverse audiences—from internal leadership and teams to parish volunteers and bishops.

Desired Characteristics

"We are looking for a leader who understands that in the context of the Church, a 'sale' is an invitation to a deeper encounter with Christ through our resources."

• Coach Mentality: You enjoy building people as much as you enjoy building spreadsheets.
• Data-Driven: You make decisions based on metrics, not just intuition.
• Adaptable: You can pivot quickly as we launch new curricular products in a shifting digital landscape.
• Connector: You like to create and foster positive relationships within the U.S. Catholic ‘landscape’.