Sr. Director of Growth, Product

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs, and SMBs the infrastructure to build, automate, and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. Businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation, and intelligence into one system, we help businesses move faster, reduce complexity, and execute efficiently.

About the Role

The Sr. Director of Growth will lead the cross-functional growth organization within the Product team, focusing on optimizing user acquisition, activation, retention, and monetization. This leader will own the strategy and execution of growth initiatives that directly impact key company metrics such as trial-to-paid conversion, customer engagement, and churn reduction. You’ll work closely with Product, Marketing, Customer Success, and Product Marketing teams to identify high-leverage opportunities across the customer lifecycle, design scalable reward systems, and implement product experiences that drive sustained growth and user delight.

Responsibilities

• Define and execute a holistic product growth strategy aligned with company objectives, focusing on user activation, retention, and expansion.
• Partner effectively with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver high-impact initiatives.
• Design and deploy growth loops, reward systems, and game mechanics that create engagement, habit formation, and referral behaviors within the product ecosystem.
• Identify and track the key upstream actions that influence core downstream business outcomes such as trial-to-paid conversion, customer lifetime value, and churn.
• Lead and mentor a team of Product Managers and Growth Analysts, fostering a culture of experimentation, collaboration, and impact.
• Build a culture of rigorous A/B testing and rapid iteration across onboarding flows, pricing experiments, and product engagement funnels.
• Leverage deep experience in SaaS B2B2C models to drive scalable product adoption across both business and end-user layers.
• Collaborate with analytics and finance teams to translate growth performance data into actionable insights and executive-level reporting.

Qualifications

• 10+ years of experience in Product Management, Growth, or Product-Led Growth roles within high-growth SaaS environments.
• 5+ years in a senior leadership role managing Product Managers or cross-functional growth teams.
• Proven track record designing and optimizing growth loops, reward systems, and game mechanics that improve engagement and retention.
• Deep experience with SaaS B2B2C business models and the unique challenges of scaling multi-tenant customer networks.
• Expert at identifying high-value upstream actions that predict and influence downstream metrics such as activation, conversion, and churn.
• Strong analytical and experimental mindset—comfortable with hypothesis-driven testing, cohort analysis, and data-informed decision-making.
• Excellent communication, influence, and stakeholder management skills across technical and non-technical teams.
• Bachelor’s degree in Business, Engineering, Economics, or related field; MBA or advanced degree preferred.

Pay

The salary range for this position is $270,000 - $355,000 annually, including bonus pay.