Director of Product, Growth
About the role
We're looking for a Director of Growth to lead our Product organization focused on customer and business growth for McAfee. This is a high-ownership leadership role responsible for how customers discover, buy, and stay subscribed to our products. You'll own the customer commerce funnel: conversion, monetization, and retention of a global, direct-to-consumer subscription business. This is the right role for someone who is obsessed with the customer experience, thinks in experiments and segmentation, is fluent in the economics of subscriptions (conversion, AOV, retention, LTV, ARPU, churn), and can turn a roadmap of products, capabilities, and optimizations into measurable revenue. You'll lead a high performing growth PM team and partner closely with marketing, payments, finance, and legal to grow revenue and strengthen retention. This is a Hybrid position located in New York, New York, Frisco, Texas or Newport Beach, CA. You will be required to be onsite on an as needed basis likely a few times a month. When you are not working onsite you will work from your home office. We are only considering candidates within a commutable distance of New York, New York, Frisco, TX or Newport Beach, CA and are not offering relocation assistance.
Responsibilities
- The full-funnel growth strategy across acquisition, conversion, monetization, and retention with clear, quantified targets each quarter.
- The end-to-end purchase experience across desktop and mobile web, desktop and mobile apps, retail channel, and the conversion rate it drives.
- Pricing & packaging - support testing and launching new plans and offers, and their impact on ARPU and take-rate.
- Subscriber retention and LTV, including renewal, payment method optimization, win-back, and monetization programs.
- The growth dashboard and KPI targets (conversion rate, revenue, ARPU, LTV, churn/retention, fraud reduction).
- The Growth team - its talent bar, experimentation maturity, and bench of future leaders.
- Set the growth strategy and translate it into a prioritized roadmap with measurable quarterly goals.
- Build and scale an experimentation engine - hypothesis, design, statistical rigor, and a fast learn-and-ship cadence of A/B tests.
- Optimize the purchase experience to maximize conversion