Sr. Director of Digital Marketing (Direct-to-Consumer, Reproductive Healthcare)

We need to output HTML fragment with sections: About the role? Actually the posting includes Organizational Summary, Mission and Impact, etc. But we need to follow rules: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to decide which sections to include based on content. The posting includes: Organizational Summary, Mission and Impact, etc. But the required headings list includes: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We should map content to these headings where appropriate. We have a Position Summary (which is about the role). Then there are bullet lists under Marketing Strategy & Growth, Audience Acquisition & Engagement, Performance Marketing & Optimization, Agency & Vendor Leadership, Organizational Leadership, Executive Communication & Thought Partnership. Those are responsibilities/duties. Then there is "Required Education, Experience, Knowledge, Skills & Abilities" which includes qualifications, skills, etc. Then there is "Attributes" which could be skills or qualities. Then there is "Travel Requirements" and "Hiring Range: $165,000 USD - $180,000 USD". Also "This is a 12 month fixed-term role with the possibility of extension." That could be schedule? Not exactly schedule but duration. Travel requirements is schedule-ish. We need to avoid filler sections. So we will include sections: About the role (position summary), Responsibilities (the bullet lists), Requirements (education/experience), Qualifications (maybe same as requirements? Might combine), Skills (attributes), Pay (hiring range), Schedule (travel requirements + fixed-term). Benefits? Not mentioned. So we omit Benefits. We must not repeat job title. Use

  for each section heading. We need to preserve all substantive information. So we need to include the organizational summary? That is about the company, not the role. Should we include? The instructions: "Reformat a job posting into clean, well-structured semantic HTML." Likely we should include the whole posting content, but using the prescribed headings where appropriate. The organizational summary etc is part of the posting; we need to preserve it. Where to put it? Could be under "About the role"? But that heading is for role description, not company. However we could create a section like "About Upstream" but not in allowed headings list. The instruction says: Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It gives examples but not exclusive? It says "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect those headings only. But we need to preserve all substantive information, so we need to fit the organizational summary somewhere. Could be placed under "About the role" as a preamble? But that might misrepresent. However the instruction says "Do NOT repeat the job title as a heading (the page already shows it)". It doesn't forbid other headings beyond those examples, but they gave examples. Safer to stick to those headings and put other info under appropriate ones, maybe as paragraphs under "About the role". For instance, we could start with a paragraph describing the organization under About the role before diving into responsibilities. That would preserve info. Thus structure:

  About the role

  [Organizational Summary + Mission and Impact + About Upstream Digital + Position Summary]

  Then

  Responsibilities

  • ... each bullet from the subsections
  Then

  Requirements

  [Education, Experience, Knowledge, Skills & Abilities paragraph]

  Then

  Qualifications

  Maybe we can combine with Requirements? But we need separate if content distinct. The "Required Education, Experience, Knowledge, Skills & Abilities" includes education, experience, knowledge, skills, abilities. That could be Requirements. Qualifications could be the "Attributes" list? Actually Attributes are more like competencies. Could treat as Qualifications. Or we could treat Attributes as Skills. Let's map: - Requirements: Education, Experience, Knowledge, Skills & Abilities (the bullet list of requirements) - Qualifications: maybe the "Attributes" list (Strategic Thinker, Growth Mindset, etc.)? Or we could treat Attributes as Skills. But we have also "Skills" heading. Could put the skill-based items under Skills. The Attributes list includes strategic thinker, growth mindset, innovative & resourceful, collaborative leader, data-driven decision maker, mission-driven, inclusive leader, scrappy & innovative. Those are more like competencies/skills. Thus:

  Skills

  • Strategic Thinker: ...
  ...

  Qualifications

  Maybe we can put the education/experience etc under Qualifications. But we already used Requirements for that. Let's decide: We need to avoid thin sections. Perhaps combine Requirements and Qualifications into one section? But we need to follow instruction to use headings only when there is real specific content. We could have: - About the role - Responsibilities - Requirements (includes education, experience, knowledge, skills, abilities) - Skills (attributes) - Pay - Schedule (travel + fixed-term) That seems reasonable. Now we need to extract all substantive info and put into appropriate sections. Let's gather content. Organizational Summary paragraph: "Contraceptive care is basic healthcare. Yet too many patients in the U.S. struggle to access the care they need, when they need it. Founded in 2014, Upstream USA is a national, nonpartisan nonprofit dedicated to ensuring that equitable, patient-centered contraceptive care is available to everyone." Mission and Impact: "Upstream works to ensure individuals can make fully informed, autonomous decisions about the contraceptive methods that are best for them. We are currently the largest contraceptive organization in the country improving contraceptive care in primary care settings, operating in 37 states and Washington, D.C.While our foundational work focuses on partnering with healthcare organizations offering primary care, such as federally qualified healthcare centers (FQHC) and health systems, we are always evolving. We are actively pursuing additional, innovative paths to ensure every patient has streamlined access to the contraceptive service of their choice, where and when it is most convenient for them." "A Different Kind of Nonprofit" paragraph: "Supported entirely by venture philanthropy, Upstream operates with a culture of aggressive growth and a laser focus on measurable outcomes. To maintain our independence and nonpartisan stance, we do not accept funding from the government or pharmaceutical companies.Our 2030 Goal: We are on a mission to partner with organizations that collectively reach 5 million patients of reproductive age.Recognition: We are a 2023 Audacious Project recipient, with our work featured in publications like Harvard Public Health, Bloomberg, and MedPage Today.We welcome individuals who are driven by impact and scale to join us in making equitable contraceptive access a reality for all." About Upstream Digital paragraph: "Upstream Digital is the innovation arm of Upstream USA, a national nonprofit dedicated to ensuring that all people have equitable access to the full range of contraceptive care. We believe that access to birth control should be easy, patient-centered, and—above all—free. As reproductive healthcare faces increasing pressure, the traditional ways of accessing care are often no longer enough. Research shows that patients want their birth control through multiple, flexible channels, yet nearly 1 in 10 low-income women still discontinue their preferred method due to cost. Upstream Digital was created to bridge this gap by building modern, technology-forward solutions that meet patients exactly where they are. Our Mission: FreeBC Our flagship initiative, FreeBC, is an innovative digital platform designed to remove every barrier between a patient and their reproductive health choices. We combine evidence-based education with direct access to care through a seamless, bilingual (English and Spanish) experience.Integrated Care: We provide a direct line to both virtual and in-person services. Through our telehealth partners, patients can access pills, patches, rings, and more, while our network of local clinics provides provider-dependent methods like IUDs and implants.Empowered Choice: Using a custom-trained, empathetic AI tool, clinician-led videos, and human navigators, we provide neutral information so patients can feel confident in the method that works best for them.True Accessibility: We eliminate the financial burden. The costs of both the medical visits and the contraceptive methods are 100% covered by Upstream USA, ensuring that FreeBC users never pay out of pocket." Position Summary paragraph: "Upstream USA is seeking a strategic, data-driven Sr. Director of Digital Marketing to lead the growth and evolution of Free BC, our direct-to-consumer (D2C) digital platform. Reporting to the Head of Digital Product, this leader will serve as the marketing strategist for Free BC, translating organizational priorities into high-impact marketing strategies that drive awareness, engagement, and access to care.This role will lead the evolution of Free BC from a test-and-learn initiative to a scalable national program, developing integrated marketing strategies that effectively reach and engage individuals seeking contraceptive care—particularly historically underserved and vulnerable populations. The Director will oversee external agency partners, optimize multi-channel digital marketing campaigns, establish performance metrics, and use data-driven insights to continuously improve marketing effectiveness and return on investment.In addition to leading day-to-day marketing strategy, this individual will play a key role in shaping Upstream's long-term digital marketing capabilities. They will help define the future marketing operating model, build scalable processes, and recommend organizational structures that support the continued growth of Free BC alongside Upstream's existing provider-focused (B2B) initiatives. The ideal candidate is a collaborative and innovative marketing leader with deep expertise in direct-to-consumer marketing, digital acquisition, agency management, and building high-performing marketing functions within a mission-driven organization.This is a 12 month fixed-term role with the possibility of extension." Now responsibilities bullet groups: Under "Marketing Strategy & Growth": - Develop and lead the comprehensive direct-to-consumer (D2C) marketing strategy for Free BC, aligning marketing priorities with organizational goals, growth objectives, and measurable business outcomes. - Create and maintain a multi-year marketing roadmap with clear objectives, key performance indicators (KPIs), and success metrics across paid, earned, owned, and community-based marketing channels. - Lead the evolution of Free BC from a pilot initiative to a scalable national program through disciplined planning, prioritization, and execution. Under "Audience Acquisition & Engagement": - Design and execute evidence-based marketing strategies that effectively engage diverse and historically underserved populations, including individuals with low incomes, rural communities, Spanish-speaking audiences, and others who face barriers to contraceptive access. - Develop audience segmentation strategies, customer journeys, and personalized messaging that improve awareness, engagement, and conversion across digital and community channels. - Partner with internal and external stakeholders to identify innovative, culturally responsive approaches that increase awareness and utilization of Free BC. Under "Performance Marketing & Optimization": - Establish a robust test-and-learn framework that continuously