Sr. Director - Marketing, Tropicana

About the role

This leader will own the growth agenda for the Tropicana Masterbrand across three complementary areas: 100% Juice, Juice Drinks, and Innovation.

Responsibilities

• Lead development and execution of the Tropicana Masterbrand strategy across 100% Juice, Juice Drinks, and Innovation.
• Own brand and business performance, including brand equity, household penetration, volume, revenue, and profitability objectives.
• Develop breakthrough positioning, communications, and consumer engagement platforms that strengthen brand relevance and drive growth.
• Lead the end-to-end innovation agenda, from insight identification and concept development through commercialization and launch.
• Identify consumer, cultural, and marketplace trends to inform portfolio strategy, innovation priorities, and future growth opportunities.
• Partner closely with Sales, Finance, Insights, R&D, and Supply Chain teams to deliver exceptional customer and consumer outcomes.
• Build, coach, and develop a high-performing marketing team while fostering a culture of accountability, collaboration, and continuous learning.
• Champion modern marketing capabilities, leveraging data, analytics, technology, and evolving media channels to improve effectiveness.
• Lead agency partnerships and creative development to ensure world-class execution and brand stewardship.
• Manage marketing investments, agency governance, and resource allocation to maximize business impact.

Requirements

• 10+ years of progressive brand marketing experience within consumer packaged goods, food, beverage, or adjacent consumer industries.
• Proven track record leading large-scale consumer brands and delivering sustainable business growth.
• Experience developing brand strategy, innovation pipelines, integrated marketing campaigns, and commercial activation programs.
• Demonstrated ability to translate consumer insights into successful business, brand, and innovation strategies.
• Strong financial and commercial acumen with experience managing P&Ls, budgets, forecasts, and business performance metrics.
• Proven ability to influence senior leadership and align diverse cross-functional stakeholders around a shared vision.
• Exceptional storytelling, communication, and presentation skills with experience presenting to executive leadership.
• Experience building, leading, and developing high-performing teams.
• Strong agency management experience, including creative development, media, production, and strategic partnerships.
• Comfortable operating in fast-paced, highly collaborative environments.

Qualifications

• Bachelor's degree required; MBA preferred.
• Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future.
• Willingness to adapt and thrive in a blended work environment with 3-days in office, seamlessly transitioning between remote work and in-office operations.
• Willingness to relocate for the duration of employment if needed.

Benefits

In addition to a comprehensive benefits package including a 401(k) plan, medical, dental, vision, company provided life, STD and LTD insurance, you may also elect to participate in voluntary life, accident, hospital, and critical illness coverages. The salary range for this position is $181,000-$254,000.