Sr. Manager/ Director of Marketing

Position Summary

We are seeking a purpose-driven, strategic Sr. Manager of Marketing/Director of Marketing to serve as the marketing right hand to the Chief Brand & Experience Officer at SMG (Seoul Medical Group) — a leading healthcare organization serving the Asian American community across Korean, Chinese, and Vietnamese populations. In this role, you will manage day-to-day relationships with external marketing agencies, drive consumer-facing campaigns, and partner cross-functionally to execute the brand narrative under the direct guidance of the CBxO. This is a unique opportunity to operate at the intersection of brand strategy and execution in a high-growth, mission-driven organization rapidly expanding its reach across Korean, Chinese, and Vietnamese communities.

Key Responsibilities

• Execute the SMG brand narrative as defined by the CBxO — ensuring shared values, vision, and commitment to care are consistently expressed across all channels and communities.

• Lead the day-to-day management of external marketing agencies, ensuring aligned strategy, clear messaging, and measurable outcomes across all media channels.

• Develop and execute culturally attuned, consumer-facing campaigns — especially during Medicare Advantage enrollment periods (OEP, AEP, SEP).

• Work cross-functionally with internal teams (digital, community, broker engagement, brand, provider relations) to ensure messaging consistency and campaign support.

• Partner closely with insurance brokers and healthcare partners — serving as the key marketing liaison to sales channels and strategic health system relationships, ensuring brand messaging supports enrollment goals and partner alignment.

• Serve as the operational owner of brand execution — translating CBxO-defined brand architecture, voice and tone, and community storytelling guidelines into day-to-day campaign and agency work across Korean, Chinese, and Vietnamese audiences.

• Monitor campaign performance, generate insights, and optimize results across traditional and digital channels.

• Ensure operational excellence in budgeting, timeline management, and internal approvals.

Qualifications

• 7–12 years of experience in consumer marketing, with a strong background in agency management and multicultural brand strategy.

• Prior experience in healthcare, Medicare Advantage, or mission-driven sectors preferred.

• Demonstrated ability to manage external agency relationships, hold vendors accountable to outcomes, and translate strategic direction into executed campaigns.

• Passion for community-focused storytelling, empathy-driven messaging, and inclusive branding.

• Excellent communicator and collaborator across cross-functional teams.

• Korean language proficiency a plus, but not required.

• Chinese and Vietnamese language skills a plus.