Director of Marketing

BAMKO is one of the top 10 largest companies in the branded merchandise space and the fastest growing of any of the top 50 companies in the $25 billion industry. A wholly owned subsidiary of Superior Group of Companies (NASDAQ: SGC), BAMKO partners with Fortune 500 brands and growing mid-market companies on branded merchandise programs, sourced globally and supported by in-house creative, including UBE, BAMKO's company store platform.

About the role

As Director of Marketing, you will own and execute BAMKO's paid media and demand generation strategy across enterprise and mid-market buyer segments, reporting directly to the EVP, Marketing. This is a hands-on role where you'll work directly in platforms like Google Ads, LinkedIn, and HubSpot, running and optimizing campaigns day-to-day while shaping how BAMKO reaches different buyer types.

Responsibilities

• Strategy & Channel Planning
  • Develop and execute paid media strategy across Google, LinkedIn, programmatic, and other channels, balancing brand visibility with direct response performance for B2B and fast-moving buyer segments.
  • Own quarterly and annual media planning, budget allocation, and forecasting across all paid channels.
  • Define and refine BAMKO's buyer segments and tailor acquisition strategies for each, translating high-level strategy into channel-specific plans.
  • Continuously evaluate channel and campaign performance, proactively flagging underperforming tactics with data-backed recommendations.
• Hands-On Execution
  • Personally build, manage, and optimize paid search and paid social campaigns with direct day-to-day ownership of performance.
  • Apply experience or instincts for performance marketing aimed at smaller businesses and self-serve buyers, prioritizing speed, clarity, and conversion efficiency.
  • Own landing page strategy and conversion rate optimization in partnership with the website and creative teams, identifying and resolving conversion blockers.
  • Support lead scoring and qualification in HubSpot, with the expectation that a dedicated marketing operations function will eventually take over.
  • Run structured A/B tests on ad copy, audience targeting, bidding strategies, and landing pages, documenting hypotheses and learnings.
• Measurement & Accountability
  • Own weekly and monthly performance reporting, including spend, lead volume, lead quality, cost per qualified lead, and transparent analysis of what’s working and what isn’t.
  • Ensure proper attribution tracking is in place across all channels and campaigns for measurable performance from day one.
  • Partner with sales leadership to validate lead quality, close the loop on lead-to-opportunity conversion, and refine targeting based on win/loss data.
• Cross-Functional Partnership
  • Work closely with the EVP on sequencing and priorities as BAMKO’s marketing function expands.
  • Collaborate with content and creative teams to ensure campaigns are supported by the right assets and messaging.
  • Build trust with BAMKO’s sales organization by delivering qualified leads and maintaining clear visibility into marketing initiatives.

Requirements

• 7+ years of digital marketing experience with deep, hands-on expertise in paid search and paid social, ideally in a B2B context.
• Proven track record building and running performance marketing programs from the ground up, including standing up campaigns and infrastructure in environments without mature systems.
• Ability to execute at a high level personally in platforms (Google Ads, LinkedIn, HubSpot) and know when a program is ready to scale, systematize, or delegate.
• Deep, current knowledge of Google Ads and LinkedIn performance, including automated bidding strategies, audience signals, and platform algorithm behavior.
• Experience marketing to small/mid-sized businesses or D2C audiences is a plus, particularly for fast, self-serve conversion paths.
• Comfort with honest performance assessments and proposing well-reasoned fixes for underperforming campaigns.
• Familiarity with HubSpot or similar marketing automation platforms and understanding of how marketing data connects to CRM and sales outcomes.
• A builder’s mindset, energized by creating new systems and processes rather than optimizing established ones.
• Excellent written and verbal communication skills, with the ability to present clearly to senior leadership.
• Bachelor’s degree or equivalent practical experience.

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Short- and long-term disability coverage.
• Paid time off programs.
• Retirement plan with employer contribution.

Pay

The rate of pay offered will be dependent upon the candidate’s relevant skills and experience.