Sr. Director Group Retiree Member Marketing - Minnetonka, MN

Primary Responsibilities

• Serve as the member marketing lead and representative with clinical & quality, product, member experience, digital, member services, Rx, health plan leadership, operations and other third-party vendors for Medicare Advantage
• Create and support marketing team in the development of strategic frameworks, cohort-driven marketing journeys, persuasive communications and socialization decks that leverage member insight, modeling and behavioral science
• Champion change management as organization matures from batch-based marketing campaigns to data-driven, journey-based marketing campaigns that leverage marketing technology automation
• Responsible for maintaining a pulse on the business and marketplace; ensure marketing teams are current on competitive market dynamics, changing media habits and shifting audience needs
• Coach STARS & Clinical member marketing team to bring net growth mindset, member-first lens and objective alignment, as well as marketing and process discipline and rigor, to develop the next generation of marketing leadership
• Model and ensure use of Marketing best practices and tools across the team
• Identify, develop and execute annual strategic marketing communications plans supporting Clinical & STARS business objectives with data-driven, omni-channel campaigns, national to local, to support member engagement, benefit utilization, clinical outcomes and loyalty
• Establish, measure, and optimize KPIs in alignment with the member experience, product, clinical and finance, while identifying opportunities for continuous improvement
• Analyze member and cohort insights, data and performance to drive go-forward recommendations to support net growth agenda and member satisfaction
• Manage member marketing budgets to confirm initiatives and functions are managed within guidelines for ROI and cost management
• Partner on member marketing and communication governance, including strategy and execution governance for third-party vendors
• Influence and partner across the business to deliver simple, member-valued marketing journeys and experiences to advance member satisfaction and loyalty
• Drive innovation in partnership with clinical & quality leaders, actively seeking new ways to engage and improve based on insights and performance data

Required Qualifications

• 8+ years as a consumer-first, data-centric, digital-first, business-minded, strategic marketing leader
• 5+ years of experience in digital marketing leveraging Adobe or similar marketing automation technologies
• Proven consumer marketing leader with a solid proficiency in developing and executing engagement marketing strategies
• Proven success of functional marketing leadership with experience managing a high-performing team of 5+ direct reports
• Demonstrated high EQ and self-awareness, shows confidence, consistency and perseverance in addressing challenges and overcoming obstacles; demonstrates initiative, stamina and a solid work ethic
• Demonstrated superior written and verbal presentation skills with a wide range of size and types of audiences including executive leadership