Sr. Director, Go-To-Market Strategy & Commercialization

About the Company

We are a young-at-heart, fast-growing furniture company dedicated to helping people fill their homes with Total Comfort™. We design and innovate adaptable, washable, expandable furniture solutions delivered right to your door. Our mission, Designed for Life, started with Sacs—an eco-friendly, cloud-like seat—and expanded to Sactionals, a customizable modular sectional that evolves with you. Our goal remains creating truly adaptable, comfortable furniture built to last a lifetime.

At Lovesac, we embody a culture of Top Ambition, striving to excel in our industry while making a meaningful impact. We prioritize love and happiness in all aspects of our work, focusing on success and positive impact for everyone our business touches.

About the Role

As our Sr. Director of Go-To-Market Strategy & Commercialization, you will serve as a key enterprise leader, translating strategy into market-ready execution across products, services, and technology. This role owns the end-to-end commercialization agenda, ensuring launches with clarity, confidence, and consistency across retail, ecommerce, partnerships, and wholesale channels. You will develop and drive an 18-month commercialization calendar, establish governance cadences, and act as the senior escalation point for launch risks and cross-functional alignment. This position is remote and reports into our Stamford, CT corporate hub. Candidates must reside in the U.S. and be able to travel as needed.

Responsibilities

• Commercialization Strategy & Governance:
  • Own and evolve the enterprise commercialization strategy, including operating rhythms, decision forums, and escalation paths.
  • Establish and lead a consistent meeting cadence aligning product, service, technology, marketing, CX, and operations around launch readiness.
  • Serve as the single point of accountability for go-to-market orchestration across the organization.
• 18-Month Launch Planning & Roadmapping:
  • Develop, maintain, and communicate an integrated 18-month commercialization calendar spanning product, service, and technology launches.
  • Lead the seasonal planning process with cross-functional stakeholders to align priorities, milestones, resources, and execution.
  • Collaborate with Brand and Marketing partners to ensure alignment on product launches and go-to-market initiatives.
  • Manage sequencing, dependencies, and capacity considerations proactively.
  • Balance speed to market with operational readiness and customer experience excellence.
• Launch Execution & Risk Management:
  • Act as the executive escalation owner for initiatives with elevated risk, complexity, or cross-functional tension.
  • Drive fast, structured problem-solving to mitigate timeline, cost, or experience impacts.
  • Partner with Finance and functional leaders to quantify risk exposure and recommend tradeoffs.
• Financial Gap Closure & Value Protection:
  • Own and execute strategies to close financial gaps from launch delays, scope shifts, or readiness issues.
  • Identify alternative revenue levers, phased launches, cost mitigation, or experience adjustments to protect business results while maintaining brand integrity.
• Omnichannel Customer Experience Architecture:
  • Architect and maintain the customer experience commercialization playbook across retail showrooms, ecommerce, partnerships, and wholesale channels.
  • Ensure launches deliver a seamless, intuitive, and emotionally resonant experience regardless of customer engagement channel.
• Cross-Functional Leadership & Influence:
  • Serve as a connective leader across Product, Marketing, Retail, Ecommerce, Technology, Operations, Finance, and Customer Experience.
  • Own the brand integration process, developing meeting cadences and topics to align customer experience with strategic companywide goals.
  • Translate complexity into clarity for senior leaders and ensure alignment on successful launch outcomes.
• Team Leadership & Capability Building:
  • Build, lead, and develop a high-performing commercialization team.
  • Establish clear roles, expectations, and development paths while fostering accountability, collaboration, and continuous improvement.
• Perform any other reasonable duties as requested by management.

Requirements

• Core Values: Top Ambition, We All Win Together, Conscious Operations, Do Less and Do Best, Love Matters.
• Table-Stake Values: Willing to Sweep Floors, Grit, Positive, Self-Aware, Self-Starting, Insatiable Learners, Transparency, Customer-Centric.
• Core Competencies: Builds Customer Centricity, Drives Remark-able Results, Collaborates Effectively, Makes Good Decisions, Demonstrates Self-Awareness.

Qualifications

• Bachelor’s degree in a related field required; advanced degree preferred.
• 10+ years of experience in commercialization, go-to-market, operations, strategy, or related leadership roles.
• Proven experience planning and executing go-to-market launches, seasonal campaigns, and major business priorities in a fast-paced retail environment.
• Experience in both retail and CPG environments strongly preferred.
• Experience operating within a founder-led, high-growth environment preferred.
• Demonstrated success leading complex, cross-functional launches in a consumer-facing business.
• Proven ability to manage financial risk, resolve launch-related gaps, and deliver against revenue targets.
• Deep understanding of omnichannel customer experiences, including physical retail, ecommerce, and third-party partnerships.
• Exceptional communication, executive storytelling, and stakeholder management skills.
• Comfort operating in a fast-paced, evolving environment with shifting priorities.
• Ability to travel up to 30% for launch readiness reviews, leadership meetings, and key company events.

Benefits

• Financial Benefits: Annual Bonus Program, Annual Long-Term Incentive Program, Inaugural Grant Equity Award, 401K Matching Contribution, Financial Wellness Tools.
• Health and Wellness Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts, Paid Parental Leave, Life/AD&D, Short-Term and Long-Term Disability, Critical Illness and Accident Insurance, Employee Assistance Program.
• Paid Time Off: Up to 160 hours of paid time off within the fiscal year (prorated from date of hire), 8 paid company-recognized holidays.
• Pet Insurance and generous Associate Discounts.