Sr. Director, Global Market Development

About the role

The Senior Director of Marketing will lead the market development team, influencing and enabling regional marketers globally, and working with business segment leaders to facilitate strategic growth plans across the portfolio. This role will set marketing strategies, develop marketing campaigns, and guide the execution of supporting activities, including digital programs, live events, and sales enablement training and materials.

Responsibilities

• Develop and optimize high-performing teams through clear goals, role clarity, effective communication, collaboration, continuous learning, etc. to enable increased productivity and innovation.
• Lead the development and implementation of industry leading marketing programs that support the overall Cell Biology business strategy and drive awareness, new customer acquisition, and revenue growth above targets.
• Work with key partners such as product management, eBusiness, regional marketing, and other commercial colleagues to develop compelling marketing strategies.
• Develop and accelerate eCommerce and lead generation outcomes through digital channels. Specific areas of focus include: Omni-channel marketing (e.g., SEO, SEM, Social, email, web content, events), customer profiling, analytics, merchandising, and account-based marketing.
• Be a champion for the customer experience and customer journey across our web platforms in collaboration with eBusiness. Ensure content, selection guides and other tools drive engagement and support conversion.
• Define and implement successful commercialization strategies and models enabling new product introduction and adoption to achieve and exceed revenue targets.
• Shape, communicate and implement long-term brand strategy and objectives to reinforce and expand brand loyalty in conjunction with corporate marketing.
• Develop, refresh, and drive effective utilization of customer-facing marketing materials, including concepts, tool kits, collateral, and communication plans.
• Lead our educational efforts, both online and offline working with FAS and Services division to improve trial, conversion, and affinity for our products and brands.

Requirements

Education: Bachelors, Master's or Ph.D. degree in life science, engineering or marketing, and a minimum of 10 years relevant marketing leader experience in Life Sciences required.

Experience: Proven track record to build Life Science markets and significantly grow brand and demonstrated ability to drive digital demand. Experience leading dedicated teams of 20-50 colleagues as well as extended teams that are matrixed. Ability to scale influence across the organization at all levels and use continuous improvement and critical metric leadership tools, while setting and sustaining the highest standards of ethics and integrity, consistent with Thermo Fisher values. Global and/or international experience. Highly organized and ability to accomplish individual and team goals through effective project management skills. Self-motivated, passionate, and a positive demeanor toward the job, the Company and their work team. Ability to travel globally approximately 30% global travel, as conditions allow.

Qualifications

Education: Bachelors, Master's or Ph.D. degree in life science, engineering or marketing, and a minimum of 10 years relevant marketing leader experience in Life Sciences required.

Experience: Proven track record to build Life Science markets and significantly grow brand and demonstrated ability to drive digital demand. Experience leading dedicated teams of 20-50 colleagues as well as extended teams that are matrixed. Ability to scale influence across the organization at all levels and use continuous improvement and critical metric leadership tools, while setting and sustaining the highest standards of ethics and integrity, consistent with Thermo Fisher values. Global and/or international experience. Highly organized and ability to accomplish individual and team goals through effective project management skills. Self-motivated, passionate, and a positive demeanor toward the job, the Company and their work team. Ability to travel globally approximately 30% global travel, as conditions allow.

Skills

Education: Bachelors, Master's or Ph.D. degree in life science, engineering or marketing, and a minimum of 10 years relevant marketing leader experience in Life Sciences required.

Experience: Proven track record to build Life Science markets and significantly grow brand and demonstrated ability to drive digital demand. Experience leading dedicated teams of 20-50 colleagues as well as extended teams that are matrixed. Ability to scale influence across the organization at all levels and use continuous improvement and critical metric leadership tools, while setting and sustaining the highest standards of ethics and integrity, consistent with Thermo Fisher values. Global and/or international experience. Highly organized and ability to accomplish individual and team goals through effective project management skills. Self-motivated, passionate, and a positive demeanor toward the job, the Company and their work team. Ability to travel globally approximately 30% global travel, as conditions allow.

Benefits

Comprehensive total rewards package that includes:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs, including commuter benefits and tuition reimbursement
• At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
• Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
• Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

Pay

$192,700.00û$289,000.00

Schedule

Full-time position