SR. DIRECTOR, FP&A GLOBAL DTC & SOCIAL COMMERCE

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by the trusted brands Shark and Ninja, the company drives significant growth and market share gains through disruptive innovation across multiple product categories. Headquartered in Needham, Massachusetts, SharkNinja employs over 4,100 associates and sells products through key retailers, online and offline channels, and distributors worldwide.

About the Role

The Sr. Director, FP&A Global DTC & Social Commerce will lead the finance organization supporting SharkNinja's global direct-to-consumer (DTC) business, including eCommerce (sharkninja.com and brand sites), TikTok Shop, and emerging social commerce platforms. This role serves as the dedicated finance business partner to the Global Head of DTC, owning the financial agenda for the channel—forecasting, margin management, commercial strategy, and the weekly operating model. The position requires deep partnership with media, affiliates, and performance marketing teams to align investment decisions with sales and margin outcomes. The role has a global mandate to unlock new geographies, standardize best practices, and build scalable operating discipline for a high-growth channel.

Responsibilities

• Global Business Partnership & Leadership:
  • Serve as the finance business partner to the Global Head of DTC, co-owning the channel's P&L, growth agenda, and strategic roadmap.
  • Lead and develop a high-performing FP&A team supporting DTC globally, ensuring alignment with SharkNinja's financial and strategic objectives.
  • Drive the weekly operating model for the global DTC business, including cadence, KPIs, performance reviews, and decision forums.
  • Support new geography expansion by building business cases, launch economics, and scaling playbooks for DTC and social commerce markets.
  • Instill global best practices across regions, standardizing forecasting, promotional planning, and margin management.
• ECommerce, TikTok Shop & Social Commerce Ownership:
  • Own the financial strategy and performance management for TikTok Shop and social commerce, including creator/affiliate economics, live commerce, and platform-specific pricing/promotional models.
  • Build the analytical foundation for the channel, including unit economics, contribution margin by platform, customer acquisition cost, and lifetime value.
  • Evaluate and prioritize investment across DTC platforms, balancing near-term profitability with long-term channel and brand-building value.
• Media, Affiliates & Commercial Strategy:
  • Partner with media and affiliates teams to drive end-to-end ownership of commercial strategy, linking media investment, affiliate commissions, and promotional spend to sales, margin, and ROI.
  • Oversee pricing, promotion, and product strategy for the DTC channel, ensuring alignment across markets and maximizing profitability.
  • Provide actionable insights on product launches, campaign performance, and customer acquisition strategy.
• Financial Planning, Reporting & Analysis:
  • Own forecasting, budgeting, and actuals reporting for the global DTC business, articulating drivers, risks, and opportunities.
  • Lead sales and margin performance analysis, including POS and platform-level reporting, to surface trends and inform executive decision-making.
  • Build and refine financial models to improve forecast accuracy and enable faster, better decisions in a fast-moving channel.
• Cross-Functional Collaboration & Process Improvement:
  • Collaborate with sales, marketing, product, and operations teams to align financial strategy with go-to-market execution, inventory management, and fulfillment.
  • Act as a trusted advisor to senior executives, ensuring alignment on financial objectives and strategic initiatives.
  • Drive process improvement across the FP&A function to increase efficiency, accuracy, and scalability as the channel grows.

Requirements

• Bachelor’s degree in Finance, Accounting, Business, or a related field; MBA or advanced degree highly preferred.
• 12+ years of progressive experience in financial planning, analysis, and business partnering, with 5+ years in senior leadership roles.
• Deep experience in eCommerce and direct-to-consumer financial management; exposure to TikTok Shop, marketplaces, or social commerce strongly preferred.
• Demonstrated success partnering with media, performance marketing, or affiliate teams and connecting marketing investment to financial outcomes.
• Experience operating globally—supporting multiple regions, launching new markets, or standardizing practices across geographies.
• Proven track record leading FP&A teams, driving financial performance, and shaping commercial strategy.
• Advanced skills in financial modeling, forecasting, and reporting; proficiency in planning and BI tools such as Adaptive Insights, Power BI, Domo, or similar platforms.
• Strong communication and leadership skills, with the ability to influence senior executives and cross-functional teams.

Skills

• RARELY SATISFIED: Constantly seeking improvement and innovation.
• PROGRESS OVER PERFECTION: Embracing agility and adaptability.
• DETAILS MAKE THE DIFFERENCE: Bringing precision and rigor to financial analysis.
• WINNING IS A TEAM SPORT: Collaborating across teams to drive results.
• COMMUNICATING FOR IMPACT: Ensuring clear, actionable communication that influences decision-making.

Benefits

• Medical, dental, and vision insurance.
• Flexible spending accounts and health savings accounts (HSA) with company contribution.
• 401(k) retirement plan with matching.
• Employee stock purchase program.
• Life insurance, AD&D, short-term disability, and long-term disability insurance.
• Generous paid time off, company holidays, and parental leave.
• Identity theft protection, pet insurance, pre-paid legal insurance.
• Back-up child and eldercare days.
• Product discounts and referral bonus program.
• Wellness programs and high-impact learning opportunities.

Pay

Annual salary range: $179,400—$275,100 USD.