Sr Director, Digital Merchandising

Job Description

We are seeking a strategic, data-driven Digital Merchandising Director to lead on-site merchandising and promotional execution across our entertainment portfolio, including:

• Fandango.com
• Fandango at Home (athome.fandango.com)
• RottenTomatoes.com

Key Responsibilities

• Own the top funnel execution for leadership determined merchandising strategy across homepage and high-impact surfaces for all assigned properties.
• Balance strategic priorities across; AVOD, TVOD and Ticketing businesses.
• Ensure our most valuable placements and promotional inventory are consistently aligned to company-level goals (revenue, margin, audience growth, partner commitments, etc.).
• Create clear prioritization frameworks across brands and business lines to guide placement decisions.
• Balance short-term revenue opportunities with long-term audience and brand objectives.
• Identify cross-property opportunities to create cohesive user journeys (e.g., discovery on Rotten Tomatoes → ticket purchase on Fandango → at-home transaction).

• Work directly with business leaders to resolve trade-offs efficiently and transparently, clearly articulating rationale grounded in data and business impact.
• Create and socialize merchandising calendars that reflect enterprise-level prioritization.
• Create decision frameworks and documentation that bring clarity and consistency to cross-functional stakeholders.
• Partner with senior leadership to align merchandising plans with quarterly and annual company objectives.

• Monitor and optimize KPIs including conversion rate, revenue per visit, ticket sales, PVOD/streaming transactions, engagement, and attribution.
• Work with product when appropriate, to conduct A/B testing and iterative experimentation to improve performance across surfaces.
• Translate analytics into actionable merchandising recommendations for leaders.
• Deliver regular performance recaps and executive-ready summaries linking placement strategy to business outcomes.

• Work with leaders to help implement merchandising plans around major theatrical releases, home entertainment launches, awards season, tentpole events, and seasonal campaigns.
• Ensure accurate, timely, and high-quality execution across platforms.
• Partner with Studio Relations, Marketing, Editorial, Product, and Ad Sales to ensure alignment and flawless delivery.

• Act as the steward of our highest-traffic digital surfaces, ensuring clarity, consistency, and optimal user flow.
• Leverage audience segmentation and personalization opportunities where appropriate.
• Continuously evaluate UX, competitive benchmarks, and industry trends to elevate the customer journey.

Key Competencies

• Enterprise mindset with strong commercial instincts
• Clear and decisive prioritization skills
• Data-informed decision making
• Cross-functional leadership and influence
• Structured problem solving
• Executive-level communication

Qualifications

Basic Qualifications

• 4–7+ years of experience in digital merchandising, e-commerce, or content-driven commerce.
• Experience managing high-traffic consumer-facing websites.
• Demonstrated ability to prioritize across competing stakeholders and business objectives.
• Strong analytical skills; experience with tools such as Google Analytics, Adobe Analytics, or similar.
• Proven track record of driving measurable revenue or engagement growth.
• Excellent communication skills with the ability to articulate tradeoffs and influence stakeholders.

Preferred

• Experience in entertainment, media, ticketing, or streaming industries.
• Familiarity with CMS and experimentation platforms (Optimizely, Adobe Target, etc.).
• Experience working in matrixed, multi-brand organizations.