Sr. Director, Creative - Content, Community & Culture

We need to output HTML fragment with sections: About the role? Actually the posting includes "About Lovesac", "About Our Culture", "About The Role", then "What You’ll Do" (list of duties), then "Creator & Influencer Content", etc. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. We need to decide which sections to include. The posting includes: - About Lovesac (company description) - About Our Culture - About The Role (role description) - What You’ll Do (list of duties) - Creator & Influencer Content (sub-section) - Content Operations & Creative Leadership - Customer Insights & Creative Expression - Strategy, Analytics & Business Impact - Investment Strategy & Budget Oversight - Leadership & Cross-Functional Partnership - Qualifications (Who you Are: Core Values, Table-Stake Values, Core Competencies) - Requirements (list) - Full Time Benefits* (list) We need to map to allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can combine some sections: "About the role" could include the role description (About The Role). "Responsibilities" could include "What You’ll Do" and sub-sections (Creator & Influencer Content, etc.) maybe treat as responsibilities. "Requirements" could include the Requirements list. "Qualifications" could include the Qualifications section (core values, competencies). "Skills" maybe not needed if not explicit. "Benefits" include the Full Time Benefits. Pay and Schedule not present, so omit. We must not include headings with filler. So we will output sections: About the role, Responsibilities, Requirements, Qualifications, Benefits. We need to preserve all substantive information. We'll need to convert lists to

• . Paragraphs to

  . Use

  for each section heading. We need to remove boilerplate: EEO etc. At end there is "Lovesac is an Equal Opportunity Employer..." we should drop that. Also need to drop duplicated lines. Ensure we keep all content. Let's extract content. First, About Lovesac paragraph(s): "About Lovesac We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live. Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life." We can keep as a paragraph. About Our Culture: "About Our Culture At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches." We could include this under About the role? But maybe better to include as part of About the role? The instruction: About the role heading for section headings (e.g. About the role, Responsibilities...). It didn't say we cannot include other headings like About Lovesac or About Our Culture. But they said use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). That suggests we should limit to those headings. However they said "include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text". They gave examples of headings but not exclusive list. Probably we should stick to those headings. So we need to map content into those headings. So we need to incorporate About Lovesac and About Our Culture maybe under About the role? Or we could create a separate section like "About the company" but not allowed. So we must fold them into About the role or maybe into Responsibilities? Probably About the role can include company overview and culture as part of role context. We'll include a paragraph under About the role that contains both. Now Responsibilities: need to capture all duties listed under "What You’ll Do" and sub-sections. Let's list responsibilities bullet points: From "What You’ll Do": - Turn Insights Into Action - Leverage consumer and culture insights to drive brand actions and content strategies to build relevance and engagement. - Define and evolve the social first content strategy that transforms Lovesac into a lifestyle brand. - Establish content pillars, frameworks, editorial calendars, and channel strategies to drive engagement. - Oversee content development across social, editorial, activation, talent, and collabs. - Ensure content consistently reflects the brand voice, visual identity, values, and customer-centric positioning. - Social Media & Community Engagement - Own the enterprise social strategy across relevant platforms, including organic and emerging social channels. - Lead strategies that are brand building and grow meaningful engagement, reach, community, and relevance. - Oversee the development of content that balances entertainment & world building while fostering UGC growth and fan voices. - Develop an active community management strategy that strengthens customer connectivity and creates opportunities for two-way engagement – QTM and surprise and delight response. - Identify cultural and industry trends, social behaviors, consumer insights and emerging platforms that can create new opportunities for the brand. - Establish social listening and engagement practices to bring customer sentiment and trends back into the organization. - Creator & Influencer Content - Develop and scale a creator and influencer content strategy in partnership with PR/Communications and Integrated Marketing. - Build concepts and narratives that turn influencer touchpoints into brand building, social-first campaigns and activations. - Support the identification of creators and cultural partners who authentically align with the brand in driving relevance with affinities. - Establish measurement frameworks to evaluate content for effectiveness, engagement, reach, and business impact. - Content Operations & Creative Leadership - Lead and inspire a high-performing team of content, activations and social media professionals. - Establish culture & QTM processes that coincides the seasonal process - to enable the organization to move quickly when needed while maintaining quality and brand consistency as well. - Partner with internal creative teams and external agencies, production partners, and creators to deliver high-quality content at scale. - Develop content production strategies that maximize the value and reuse of content across channels. - Balance speed, creativity, quality, and budget to drive efficient ideas. - Customer Insights & Creative Expression - Translate customer behaviors, motivations, unmet needs, and cultural signals into distinctive creative territories, content ideas, and brand experiences. - Define how customer insights are expressed through storytelling, visual language, tone, and experiences that make the brand more relevant, memorable, and emotionally resonant. - Use social listening, community feedback, performance signals, and direct customer learning to inspire creative briefs and identify new opportunities for content, collaborations, and activations. - Champion creative experimentation that brings the Lovesac lifestyle to life in fresh, culturally relevant ways while remaining grounded in the brand’s voice, values, and customer promise. - Create a continuous learning loop between customer response and creative development, using insights to sharpen expression, improve relevance, and deepen brand affinity over time. - Strategy, Analytics & Business Impact - Establish KPIs and measurement frameworks for overall brand health in addition to content, social, engagement, and community performance. - Use analytics, customer insights, social listening, and testing to optimize content strategy and investment. - Translate data & customer insights into actionable recommendations for marketing and business leaders. - Connect content and engagement performance to broader brand, traffic, acquisition, conversion, and loyalty objectives. - Stay ahead of evolving industry trends, social platforms, technology, AI, content formats, and consumer behaviors to position Lovesac and best in class marketing. - Investment Strategy & Budget Oversight[EB2] - Own the investment strategy and annual budget across content, social, community, creators, partnerships, activations, production, and agency support, ensuring resources are aligned to enterprise priorities and growth objectives. - Build business cases and investment recommendations that connect customer insights, cultural opportunities, and channel performance to measurable brand and commercial outcomes. - Establish portfolio-level prioritization, forecasting, and governance to balance long-term brand building with near-term traffic, acquisition, conversion, and loyalty goals. - Monitor spend, commitments, and performance against plan; identify risks and trade-offs early and reallocate investment based on business needs, effectiveness, and return on investment. - Partner with Marketing and Finance leadership to communicate budget performance, investment decisions, and expected business impact with clarity and accountability. - Negotiate and manage agency, production, creator, and partner investments to maximize value, scalability, and quality while maintaining disciplined financial stewardship. - Leadership & Cross-Functional Partnership - Serve as the senior subject matter expert for content, social, and engagement. - Partner with senior leaders across Marketing, Creative, Merchandising, E-Commerce, Retail, PR, Customer Insights, and Product. - Influence enterprise-wide lifestyle, brand building priorities and ensure teams are aligned around a common brand voice and experience. - Build strong relationships with agencies, creators, production partners, and other external collaborators. - Foster a culture of creativity, experimentation, accountability, and continuous improvement. - Perform any other reasonable duties for this role as requested by management. We need to preserve all these as list items under Responsibilities. Now Requirements: list from "Requirements" section: - Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field preferred. - 10+ years of progressive experience in content, social media, brand marketing, digital marketing, communications, or a related discipline. - 5+ years of experience leading teams and managing senior-level talent. - Experience developing and scaling content and social strategies for a consumer-facing, lifestyle, retail, e-commerce, or omnichannel brand. - Proven experience building engaged communities and creating content that drives measurable business results. - Strong understanding of social platforms, creator/influencer ecosystems, content trends, and emerging channels. - Demonstrated ability to translate consumer insights and cultural trends into compelling concepts & brand storytelling. - Strong strategic, creative, analytical, and communication skills. - Experience managing agencies, external partners, and significant content/production budgets. - Ability to operate effectively in a fast-paced, highly collaborative environment. - Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines. - Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for