Sr. Director, Content & Creative

Brief Description

The physical location for the candidate selected must reside within the contiguous United States.

Who We Are

Susan G. Komen brings a 100% virtual working environment, and you can work anywhere within the U.S. We are a force united by a promise to end breast cancer forever. For over 40 years, we've led the way by funding groundbreaking research, community health initiatives and advocacy programs in local communities across the U.S. Susan G. Komen is the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, outreach and public policy initiatives to make the biggest impact against this disease. Komen strives to have a culture of passionate, growth-minded professionals who thrive in a team environment and work collaboratively to inspire greatness in others!

We take an ongoing approach to ensure open communication from all levels throughout the organization. It’s encouraged to give and receive feedback to ensure two-way accountability with a focus on continual improvement both personally and professionally!

What you will be doing in the role of a Sr. Director, Content & Creative

The Senior Director, Content & Creative leads the development, direction, and execution of the organization’s integrated content strategy, storytelling, and creative expression. This role unifies content and creative—previously separate functions—into a cohesive, strategic team that elevates how the organization tells stories and engages audiences across channels.

Reporting into the Senior Vice President, Marketing and Communications, The Senior Director oversees multi-format content and ensures content reflects how different audiences consume and interact with information. This leader drives a cohesive narrative and visual expression, strengthens organizational storytelling, and uses insights and performance data to enhance effectiveness.

This role works closely with the VP of Brand & Partnerships, the Senior Director ensures all content and creative are aligned with brand strategy, branding guidelines, organizational goals and priorities.

What You Will Bring To The Table

• Content Strategy & Leadership

• Develop and execute a unified content strategy aligned with brand, mission, community development, corporate development, fundraising and audience goals.

• Oversee creation of core content and messaging for campaigns, mission initiatives, fundraising programs, partnerships, digital platforms, and multi-format storytelling

• Build editorial strategy and content calendars

• Maintain governance for voice, tone, clarity, accessibility, and content quality

• Ensure content strategy reflects how different audiences discover, consume, and engage with content across channels and platforms

• Integrate search and discoverability into content and creative strategy to improve visibility, engagement and reach

• Creative Strategy & Direction

• Shape forward-thinking creative approaches that bring the brand to life across digital, social, print, and emerging channels

• Guide the ongoing refinement of the organization’s visual identity, ensuring it remains contemporary, cohesive, and aligned with brand strategy

• Lead the development of compelling creative concepts and high-quality assets that support priority initiatives

• Provide clear conceptual vision and creative leadership to designers, writers, and producers to ensure work resonates deeply with key audiences

• Monitor shifts in design, content consumption, storytelling, and digital culture to keep creative output fresh, relevant, and audience-centered

• Maintain and evolve the design system to support consistency, accessibility, and strong visual expression across all touchpoints

• Storytelling

• Develop and elevate stories that are relevant, human-centered, and tailored to the needs, motivations, and experiences of different audiences

• Identify compelling stories across the organization, patients, survivors, researchers, advocates, donors, and partner, and shape them into content that drives emotional connection and action

• Ensure stories breakthrough in a crowded landscape by using strong narrative ideas, creative techniques, and multi-format expression

• Collaborate with marketing and cross-functional partners to source, refine, and package stories that advance organizational goals

• Translate organizational priorities and brand strategy into stories that are memorable, inspiring, and consistent across all channels

• Guide writers, designers, and producers in crafting storytelling that is authentic, inclusive, and aligned with the organization’s values and brand voice

• Audience Insight & Engagement

• Stay current on how audiences discover, consume, and engage with content across platforms

• Use audience research and performance data to inform content themes, creative direction, and channel strategy

• Ensure content and creative are tailored to the needs, motivations, and behaviors of key audience segments

• Apply insights to strengthen relevance, increase engagement, and improve overall content effectiveness

• Measurement, Optimization & Performance

• Track and report on key content and creative performance metrics across channels

• Use insights, testing, and platform data to refine storytelling and creative approaches

• Apply learnings to improve relevance, engagement and impact

• Ensure content and creative outputs support organizational outcomes

• Team Leadership & Operations

• Lead and mentor a multi-disciplinary team of writers, content specialists, designers, and creative producers

• Build efficient workflows for intake, brief development, planning, ideation, production, approvals, and delivery

• Manage agency partners, production vendors, and external creative resources

Requirements

• Bachelor’s degree required; Master’s/MFA or equivalent experience a plus.

• We know you will have and be able to Bachelor’s degree and 10+ years in content strategy, creative direction, storytelling, editorial leadership, or related fields.

• Experience managing integrated content and creative teams

• Portfolio demonstrating excellence in multi-format storytelling (written, visual, video, social, and audio/podcasting, emerging formats)

• Strong understanding of audience behaviors, content performance metrics, and digital engagement trends

• Expertise in narrative development, brand voice, visual design systems, and digital-first creative

• Excellent conceptual thinking, writing, communication, and creative leadership skills

• Experience managing agencies, production partners, or creative vendors

Benefits

Exact salary offers will be determined by factors such as the candidate's skills, experience and geographic location.

• Health, dental, vision and a retirement plan with a 6% employer match

• Unlimited PTO plan

• Flexible work arrangement in a fully remote working environment

• Bi-weekly work from home stipend

• Parental leave

• Tuition Reimbursement

• A culture of learning and development

• And so much more!

Komen provides a remote and/or home-based working environment for all active employees. Komen defines remote as the ability to work from any physical location within the U.S. where an employee can perform specified work duties without disruption or distraction. Komen defines home-based roles as positions that are required to reside in a specific market. Work schedules for both remote and home based are determined by the organizational needs of each department.

Equal Opportunity Employer

Susan G. Komen is fair and equal in all its employment practices for people without regard to age, race, color, religion, gender, national origin, disability, veteran status, or sexual orientation. Additionally, we embrace Diverse Teams & Perspective, and we find strength in the diversity of cultural backgrounds, ideas, and experiences.