Sr Director, Creative & Design

About the role

The Senior Director, Creative & Design will set the creative ambition for McDonald’s most critical brand programs—helping big ideas take shape, raising the bar on craft, and ensuring the brand shows up with consistency and distinction around the world. This leader partners closely with brand strategy, agency teams, and markets to guide creative development, strengthen capabilities, and protect the visual identity of the brand.

Responsibilities

• Provide thought leadership on big ideas for critical brand programs and real-time cultural moments—shaping concepts early and guiding work toward breakthrough creative.
• Lead top-to-top Creative Reviews across key agency partners, ensuring clear direction and an uncompromising bar for craft.
• Lead the annual Agency Summit, including agenda development, content curation and facilitation to strengthen shared ambition and creative output.
• Lead capabilities-building moments, including Capabilities Webcasts and the Feel Good Marketing Awards—recognizing great work and raising creative standards across the system.
• Support select markets with creative programs and workshops, bringing guidance where markets need help elevating work and building capability.
• Own and evolve visual identity standards, ensuring global consistency and enabling teams to apply the system with clarity across channels and markets.
• Strengthen creative ways of working by building simple frameworks, guidance and feedback loops that help teams move faster while improving the work.

Qualifications

• 12+ years of experience in creative leadership, design, and/or integrated marketing
• A strong creative point of view with high standards for craft and the ability to elevate ideas through clear feedback
• Experience leading senior-level agency relationships, including top-to-top reviews and stakeholder alignment
• Ability to build and lead communities—facilitating summits, workshops, and capability-building moments
• Strong design literacy and experience owning or governing a visual identity system across channels
• Clear communication with influence across a global, matrixed organization

Compensation

Compensation details are provided in the Additional Information section.

Benefits

• Health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
• Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
• Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

Additional Information

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.