Sr Director, Conferences Marketing

About the role

We are seeking a strategic and data-driven Senior Director of Customer Insights to generate the insights needed to drive commercial success within the Gartner Conferences business. In this role, you will work as a key partner to our Marketing team, directly supporting their initiatives and ensuring that customer and market insights inform every stage of our marketing strategy and execution.

Responsibilities

• Serve as a strategic research partner to the Marketing team, collaborating closely with Marketing leaders to understand their needs and pain points.
• Translate these requirements into research briefs, data collection and analysis plans, and actionable insights that directly support marketing objectives.
• Define, design, and execute global B2B primary market research initiatives using both qualitative and quantitative methods, with a strong focus on marketing-driven projects.
• Develop and program surveys (using tools such as SurveyMonkey, Qualtrics, or WebSurveyCreator), conduct in-depth interviews, facilitate focus groups, perform observational research, and run A/B experiments to inform marketing strategies.
• Analyze internal, market, and competitive data using tools such as Excel, SPSS, R, Python, or similar platforms.
• Lead the development of repeatable analytics processes and dashboards to support ongoing marketing decision-making and performance tracking.
• Deliver actionable recommendations to executive leadership, highlighting significant changes in buyer behavior and market trends that impact marketing effectiveness.
• Contribute to the creation of the annual customer insights research agenda.
• Drive alignment across cross-functional teams (including Marketing, Sales, and Strategy) to ensure the success of our go-to-market plans.
• Perform quality checks at all stages of research to ensure accuracy and reliability.
• Establish best practices for B2B data collection, analysis, and reporting.
• Stay current with emerging AI technologies and integrate AI tools to optimize research workflows, ensuring responsible and ethical practices.

Qualifications

• Master’s degree or higher in Business, Social Sciences, Marketing Research, Statistics, or a related field.
• 8+ years of research experience, including at least 3 years focused on B2B market research across diverse geographies.
• Direct experience supporting marketing teams and initiatives is required.
• Prominent ability to partner with marketing stakeholders and deliver insights that inform marketing strategy and execution.
• Strong background in both qualitative and quantitative research methodologies.
• Demonstrated expertise with advanced analytics tools (R, Python, SPSS, SAS) and survey platforms.
• Experience with text data mining, syndicated data, and social listening tools.
• Proven ability to shape insights-driven marketing campaigns and event launches.
• Experience working in highly matrixed organizations; agency or consulting experience is a plus.
• Experience managing complex projects, driving cross-functional alignment, and influencing senior stakeholders.
• Excellent written and verbal communication skills, with the ability to create compelling presentations for senior audiences.
• Intellectually curious, creative, highly collaborative, adaptable, and motivated by impact.