Sr. Director, Commercialization

About the role

The Senior Director of Commercialization will translate strategy into market-ready execution across products, services, and technology. They will own the end-to-end commercialization agenda, ensuring Lovesac launches with clarity, confidence, and consistency across retail, ecommerce, partnerships, and wholesale channels.

Responsibilities

• Own and continuously evolve the enterprise commercialization strategy, including clear operating rhythms, decision forums, and escalation paths.
• Establish and lead a consistent meeting cadence that aligns product, service, technology, marketing, CX, and operations around launch readiness and priorities.
• Serve as the single point of accountability for go-to-market orchestration across the organization.
• Develop, maintain, and communicate an integrated 18-month commercialization calendar that spans product, service, and technology launches.
• Work with internal Brand and Marketing partners to develop and maintain the commercialization calendar to ensure alignment on product launches and go to market initiatives across all channels.
• Ensure sequencing, dependencies, and capacity considerations are clearly understood and proactively managed.
• Balance speed to market with operational readiness and customer experience excellence.
• Act as the executive escalation owner for initiatives with elevated risk, complexity, or cross-functional tension.
• Drive fast, structured problem-solving to mitigate timeline, cost, or experience impacts.
• Partner closely with Finance and functional leaders to quantify risk exposure and recommend tradeoffs.
• Own and execute strategies to close financial gaps created by launch delays, scope shifts, or readiness issues.
• Identify alternative revenue levers, phased launches, cost mitigation opportunities, or experience adjustments to protect business results while maintaining brand integrity.
• Architect and maintain the customer experience commercialization playbook across retail showrooms, ecommerce, partnerships, and wholesale channels.
• Ensure launches deliver a seamless, intuitive, and emotionally resonant experience regardless of where or how customers engage with the brand.
• Serve as a connective leader across Product, Marketing, Retail, Ecommerce, Technology, Operations, Finance, and Customer Experience.
• Translate complexity into clarity for senior leaders, and ensure teams are aligned on what has to be true for successful launch outcomes.
• Build, lead, and develop a high-performing commercialization team.
• Establish clear roles, expectations, and development paths while fostering a culture of accountability, collaboration, and continuous improvement.

Qualifications

• Bachelor’s degree in related field required; advanced degree preferred.
• 10+ years of experience in commercialization, go-to-market, operations, strategy, or related leadership roles.
• Experience in both retail and CPG environments strongly preferred.
• Experience operating within a founder-led, high-growth environment preferred.
• Demonstrated success leading complex, cross-functional launches in a consumer-facing business.
• Proven ability to manage financial risk, resolve launch-related gaps, and deliver against revenue targets.
• Deep understanding of omnichannel customer experiences, including physical retail, ecommerce, and third-party partnerships.
• Exceptional communication, executive storytelling, and stakeholder management skills.
• Comfort operating in a fast-paced, evolving environment with shifting priorities.
• Exemplify each of our Lovesac values, at all times, be results driven and utilize knowledge to meet or exceed key performance indicators (KPIs), goals and deadlines.
• Must be able to travel using various forms of transportation, as required by the Company in its sole discretion, for mandatory meetings and conferences held either at our offices or off-site (i.e. quarterly team connection weeks, companywide meetings and events, vendor visits).
• Must comply with all policies and procedures outlined in the Lovesac Employee Handbook and work collaboratively with fellow employees, treating all clients, both internal and external with dignity and respect at all times.