Sr. Director, Brand, Marketing & Revenue
Position Summary
The Senior Director, Brand, Marketing & Revenue serves as NCOA's senior-most marketing leader, responsible for developing and executing an integrated brand, marketing, and revenue growth strategy that advances the organization's mission and supports the expansion of diversified, non-federal revenue.
Key Responsibilities
Own and evolve NCOA's brand identity, voice, and visual standards across all channels and audience segments.
Ensure brand consistency and integrity across all Advancement outputs — digital, editorial, PR, social, email, and direct marketing.
Lead the development of a brand strategy that builds public trust, elevates NCOA's national profile, and drives donor acquisition and retention.
Serve as NCOA's senior brand steward, advising the CDO, CEO, and Board on brand positioning and reputation management.
Build and lead an integrated marketing strategy that aligns brand, content, digital, and external communications in service of NCOA's non-federal revenue targets.
Work in close partnership with the Senior Director, Development to ensure marketing strategy is directly supporting fundraising campaigns, donor journeys, and corporate partnership development.
Develop and oversee NCOA's marketing calendar, ensuring campaigns are sequenced, resourced, and measured effectively.
Drive donor acquisition and retention through sophisticated, multi-channel marketing strategies that speak to NCOA's diverse audiences.
Provide strategic direction, operational oversight, and executive sponsorship to teams.
Set clear performance expectations, foster a culture of bold ambition and continuous improvement, and ensure each team has what it needs to deliver at the highest level.
Lead talent development and succession planning within the Brand, Marketing & Revenue pillar in partnership with People Operations.
Serve as the Advancement Division's primary marketing voice in executive and board-level conversations.
Develop and present marketing strategy and performance updates to the Board of Directors and its relevant committees.
Partner with the incoming Board Chair and other board members with marketing expertise to align NCOA's marketing direction with board priorities and expectations.
Establish a rigorous performance measurement framework for the Brand, Marketing & Revenue pillar, with clear KPIs tied to brand awareness, audience growth, marketing-attributed revenue, and campaign performance.
Lead regular performance reviews across teams and report progress to the CDO.
Drive a culture of data-informed decision-making and continuous optimization.
Professional Experience/Qualifications
15+ years of progressive experience in brand, marketing, or integrated communications leadership, with at least 5 years in a senior leadership role.
Demonstrated success building or transforming a brand and driving measurable revenue through marketing strategy.
Proven ability to lead multi-team organizations across diverse marketing disciplines.
Deep expertise in digital marketing, content strategy, and public relations, with the ability to provide strategic oversight across all three.
Experience working in or closely with a fundraising or development function, with a strong understanding of how marketing drives philanthropic revenue.
Exceptional written and verbal communication skills; ability to present compellingly to executive and board audiences.
Experience working with or presenting to a board of directors, particularly board members with marketing or corporate backgrounds.
Bachelor's degree required; advanced degree in marketing, communications, or business strongly preferred.
Experience in nonprofit, health, or mission-driven sectors a plus.
Familiarity with aging, health equity, or economic justice sectors a plus.