Sr. Director, Brand and Product Marketing

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet.

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Responsibilities

• Provide strategic leadership for integrated marketing initiatives across Fanatics Collectibles global properties.
• Lead the development and execution of marketing campaigns, activations, and launches.
• Serve as the marketing lead for strategic partnerships, working closely with partners (e.g., Leagues, Sports/Entertainment Organizations, Partner Brands) to maximize the value of the joint relationship.
• Oversee cross-functional marketing alignment for Fanatics Collect by aligning marketing priorities ensuring cohesive execution.
• Own and evolve youth marketing initiatives, identifying new partners and driving expansion with existing partners across sports and leagues to introduce and grow the trading card hobby.
• Own creator/influencer strategy and execution to drive growth, brand equity, and community engagement.
• Clearly outline success for marketing executions while ensuring objectives and goals are met through creative activations & production.
• Collaborate cross-functionally across Brand, Product, Social, Content/Creative, Partnerships, Events, Fanatics Collect, Athlete, and Commercial teams to ensure seamless execution and alignment.
• Work effectively under pressure and utilize strong project management skills to meet deadlines.
• Business planning development for global properties.
• Gather and apply insights that drive marketing execution against global properties.
• Develop specific marketing plans and execution for global properties.
• Engage in ongoing cross-functional collaboration focused on positive impact for the Collector.
• Share ongoing best practices.

Requirements

• 12+ years’ experience in a high-pace environment with a high-profile brand.
• Leadership, motivation, and team skills – a natural connector & communicator.
• Proven experience in marketing management & execution, strategy, campaign management, or agency equivalent role.
• Expertise in planning, developing, and executing successful marketing briefs, brand activations, and consumer-led campaigns across a wide array of marketing activities.
• Track record of innovation and delivering results against tight deadlines.
• Ability to work directly with Executive Leadership.
• Ability to work autonomously while taking direction from leadership.
• Sound strategic thinking capabilities and the ability to anticipate trends and turn insights into actionable plans.
• Creative mind with an attention to detail but also the ability to see the big picture.
• Passionate about sports and consumer brands and knowledge of the trading card and collectibles space.
• Exceptional verbal and written communication skills, including meeting facilitation and presentation.
• Able to travel as needed; work flexible hours/days of the week and weekends.

Pay

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

• Los Angeles Salary Range: $195,500 - $249,550 USD
• New York City Salary Range: $212,250 - $271,250 USD

Benefits

For information about our benefits, please visit https://benefitsatfanatics.com/.