Sr. Director, Analytics

About the role

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Director, Analytics. You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the year.

Responsibilities

• Leading their team in ensuring timely and accurate delivery of analysis across assigned client accounts
• Leading their team in the development and execution of campaign measurement and data strategies
• Developing Analytics talent on their team
• Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Developing and executing frameworks to guide complex projects
• Developing and executing cross channel media measurement and testing plans
• Consulting with colleagues and clients on measurement strategies/techniques
• Ensures appropriate analytics integration into all agency production processes
• Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results
• Affirms and analyzes the effect on KPIs and ROI (Business Results)
• Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
• Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses

Requirements

• 7+ years of experience in media, marketing or related field (Ad agency experience a plus)
• 5+ years in an Analytics role
• 2+ years in a managerial role
• Strong working knowledge of Marketing and Digital Marketing
• Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
• Strong working knowledge of Tableau
• Working knowledge in Google Tag Manager and/or Adobe Tag Manager
• SQL, R or Python knowledge and experience with database administration a plus
• Bachelor's degree in Marketing/Analytics or Master's in Marketing/Business Analytics a plus

Qualifications

• Management role: Leading their team in ensuring timely and accurate delivery of analysis across assigned client accounts
• Management role: Leading their team in the development and execution of campaign measurement and data strategies
• Management role: Developing Analytics talent on their team
• Management role: Promoting and developing (amongst their team) a culture of best-in-class customer service for clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency

Skills

• Strong working knowledge of Marketing and Digital Marketing
• Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
• Strong working knowledge of Tableau
• Working knowledge in Google Tag Manager and/or Adobe Tag Manager
• SQL, R or Python knowledge and experience with database administration a plus

Benefits

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• Employer-paid Dental & Vision
• Company culture of promotions from within and an atmosphere allowing for varied and rapid career development

Pay

Commensurate with experience

Schedule

N/A