Sr. Director, Analytics

About the role

The Sr. Director will lead a team in ensuring timely and accurate delivery of analysis across assigned client accounts, develop and execute campaign measurement and data strategies, and promote a culture of best-in-class customer service. They will also lead assessments and analyses, and develop recommendations for changes to investment and marketing strategy.

Responsibilities

• Management role: Leading the team in ensuring timely and accurate delivery of analysis across assigned client accounts
• Leading the team in the development and execution of campaign measurement and data strategies
• Developing Analytics talent on the team
• Promoting and developing a culture of best-in-class customer service for clients, partners and internal stakeholders
• Developing and executing frameworks to guide complex projects
• Developing and executing cross-channel media measurement and testing plans
• Consulting with colleagues and clients on measurement strategies/techniques
• Ensuring appropriate analytics integration into all agency production processes
• Leads client communications to simply and effectively convey results, efficiencies, opportunities and optimizations that have driven business results
• Works independently and with the team in assessing client media programs
• Interprets media/marketing data and analyzes the effect on KPIs and ROI (Business Results)
• Delivers analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
• Develops recommendations for changes to investment and marketing strategy, optimize the efficacy of marketing spend based on quantitative analyses

Requirements

• 7+ years of experience in media, marketing or related field (Ad agency experience a plus)
• 5+ years in an Analytics role
• 2+ years in a managerial role
• Experience in presenting analyses to both small and large groups
• Strong working knowledge of Marketing and Digital Marketing
• Strong working knowledge of online advertising media channels such as Search, Display, Social, Contextual, Email, CTV and OTT
• Extensive experience with Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
• Strong working knowledge of ad trafficking/ad serving platforms including but not limited to Doubleclick, Facebook, Google, etc.
• Strong working knowledge of Tableau
• Working knowledge in Google Tag Manager and/or Adobe Tag Manager
• SQL, R or Python knowledge and experience with database administration a plus
• BA Marketing/Analytics MS Marketing/Business Analytics a plus

Qualifications

• Bachelor's degree in Marketing/Analytics or related field
• Masters' degree in Marketing/Business Analytics preferred

Skills

• Strong analytical skills
• Excellent communication and presentation skills
• Ability to manage multiple projects simultaneously
• Experience with web analytics tools
• Experience with ad serving and trafficking platforms
• Experience with Tableau
• Experience with SQL, R or Python

Benefits

• Family-friendly policies
• Dog-friendly office environment
• Flexible PTO
• Generous parental leave
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) participation
• Employer-paid Dental & Vision
• Company culture of promotions from within and rapid career development

Pay

TBD

Schedule

Remote employees must be based in the United States.

Location

• Knoxville, TN
• Atlanta, GA

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