Sr. Dir, Retention Product Marketing

About the role

For our client, we are seeking a Sr. Dir Retention Product Marketing to join the team of a leader in the Telecommunications space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Telecommunications environment.

Responsibilities

• Lead and mentor a team of product marketing professionals
• Own and drive the company's key KPI of voluntary churn
• Use financial analysis for informed investment decisions to reduce churn
• Communicate investment opportunities to C-suite and gain strategy approval
• Design and manage A/B testing to optimize retention strategies
• Develop business cases for projects that positively impact churn
• Identify strategic initiatives for improved performance

Qualifications

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 7-10 years in product marketing or related roles, with 5+ years in senior leadership
• Proven record of developing successful marketing strategies
• Strong analytical skills for data-driven marketing insights
• Excellent communication skills for articulating complex ideas and influencing stakeholders
• Experience managing high-performing teams
• Ability to thrive in a fast-paced and dynamic environment

Benefits

• Remote position available (excluding Alaska)
• Opportunity for professional growth and leadership
• Access to a competitive market-based compensation structure
• Involvement in high-impact projects with significant budget responsibilities
• Dynamic and fast-paced work environment