Sr Digital Marketing Specialist - Email Production Management

We are looking for a process-oriented expert who can balance technical execution in platforms like Salesforce or Adobe with the consultative skills needed to guide internal stakeholders toward email excellence.

Responsibilities

• Act as the primary point of contact for email requesters, communicating confirmed dates, build processes, and timelines to set clear expectations.
• Consult with requesters to advise on email best practices, confirm project requirements & details, share build process and timelines, and set expectations.
• Perform technical audits of creative assets to ensure they meet brand standards and technical specifications for responsive design.
• Build emails in Marketing Creation platforms (e.g., Stensul, Knak) or Email Marketing Platforms (e.g., Salesforce, Adobe) to support email deployments, including usage of content blocks, dynamic content, and personalization.
• Configure data setup and deployment details.
• Train other requesters on how to use the Marketing Creation platform and templates; draft job aids to scale training.
• Conduct rigorous QA testing across various clients (Outlook, Gmail, iOS) using Litmus or Email on Acid to ensure pixel-perfect rendering.
• Communicate with requesters and email PMO on the status of projects from prep, in-progress and post-send confirmation.
• Distribute performance reports summarizing results (e.g., open rates, click rates, bounces, unsubscribes, and other KPIs).
• Lead email channel health initiatives to improve the email program.
• Strong team member with a positive attitude, willing to help partners and peers to get the job done.

Requirements

• Bachelor's Degree or equivalent experience in marketing, finance, computer science, engineering or related business discipline.
• Three (3) years of experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
• More advanced degrees may offset experience requirements.

Skills

Considered a plus:

• 4+ years in email marketing operations or production.
• Power-user experience in Salesforce Marketing Cloud (SFMC), Adobe AJO, Marketo or similar enterprise ESPs.
• Hands-on experience with modular creation tools like Stensul or Knak.
• Proficiency in HTML/CSS for email (knowing how to fix a broken table is a must) and familiarity with AMPScript or Liquid for personalization.
• Ability to interpret SQL-based audience segments and translate campaign analytics into actionable insights.

Pay

National Pay Range: $6,168.90/mo - $13,571.58/mo

Schedule

This hybrid position can be located in Plano, TX, or Memphis, TN. Candidates must live within 50 miles of the campus location. Employees will be required to work at the FedEx campus location several times per week.