Sr. Digital Asset & Product Information Mgr

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands—including 30 Seconds, Harris, Weiman, Goo Gone, Green Gobbler, Biokleen, Mighty Mint, Urnex, Five Star, and Micro-Scientific—are preferred choices among consumers and seasoned professionals alike. At PBB, we seek employees who bring engagement, drive, and performance to push business forward in a scrappy, results-driven environment.

About the role

PurposeBuilt Brands is building a modern content and product-data backbone—Digital Asset Management (DAM), Product Information Management (PIM), and retail/e-commerce syndication. The Sr. Digital Asset & Product Information Manager will own this program end-to-end: selecting and implementing platforms, integrating them with existing systems, and leading organizational change to operate in a more automated, governed, single-source-of-truth model. The role launches with the DAM, then sequences into PIM and syndication. It is equal parts technical program leadership and change leadership; you will decide how the company creates, manages, governs, and distributes brand and product content going forward.

Responsibilities

• Platform Implementation (Phased)
  • Lead end-to-end DAM implementation: requirements, vendor selection, configuration, taxonomy and metadata model, rights/usage management, asset migration, and go-live.
  • Evaluate, select, and sequence a PIM (tool and timing TBD): product data model, attribute governance, enrichment workflows, and channel readiness.
  • Evaluate and stand up syndication to retail and e-commerce endpoints, automating distribution and reducing manual content submission.
  • Own the RFP, statements of work, and management of implementation partners and system integrators.
• Integration & Architecture
  • Define and deliver integrations across ERP, e-commerce, web/CMS, creative tools, and analytics.
  • Establish the single-source-of-truth architecture and data flow for assets and product information.
  • Partner with IT and Security on access, SSO, data governance, and platform administration.
• Change Management & Adoption
  • Own the change strategy: stakeholder mapping, communications, training, and adoption tracking.
  • Redesign content and product-data workflows; eliminate manual, duplicative, and off-system processes.
  • Build and lead a cross-functional governance model across brand, marketing, sales, e-commerce, supply chain, and IT.
  • Drive measurable adoption across all brands and functions.
• Program & Project Management
  • Run the program: roadmap, milestones, budget, resourcing, risks, and dependencies.
  • Manage scope, timeline, and quality across internal teams and external partners.
  • Report status, decisions, and risks directly to Digital Transformation leadership.
• Operating Model & Decision Leadership
  • Make and own critical decisions on how PBB creates, manages, governs, and distributes content and product data.
  • Define roles, accountabilities (RACI), and standards for the new operating model.
  • Establish and enforce taxonomy, metadata, and data-quality standards.
  • Audit assets, manage permissions, troubleshoot, and train users.
  • Conduct regular reviews and evolve the roadmap.
• People & Vendor Leadership
  • Lead a direct and matrixed team plus external implementation partners.
  • Manage vendor relationships, contracts, and performance against SLAs and budget.

Requirements

• 5+ years in digital content operations, martech/product-data systems, or digital transformation, including hands-on leadership of DAM and/or PIM implementations.
• End-to-end ownership of at least one enterprise DAM or PIM implementation—selection through adoption.
• Strong systems-integration fluency (ERP, e-commerce, CMS, APIs); able to lead technical decisions without being the developer.
• Proven change-management and program-management track record at enterprise scale.
• Experience with content and product data in a multi-brand consumer products and omnichannel retail environment.
• Excellent executive communication; comfortable owning decisions and driving cross-functional alignment.

Preferred Qualifications

• CPG/consumer products background; familiarity with retailer and marketplace syndication requirements (e.g., GDSN, retailer portals, Amazon).
• Taxonomy/metadata design and data governance experience.

Pay

Compensation range: $135,000–$165,000. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job-related skills, experience, location, and relevant education or training.

Benefits

• Flexible work options
• Generous paid time off
• Competitive salaries and bonus incentives
• 401K company match
• Competitive medical, dental, and vision insurance
• Pet insurance
• Annual fitness stipend
• Unmatched employee discount on all products
• Summer Hours
• LinkedIn Learning membership