Sr. Demand Marketer - Paid Search

About the role

This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

• Own the strategy, execution, and optimization of paid search programs across Google Ads, Microsoft Advertising, YouTube, Display, Discovery, Performance Max, and emerging digital acquisition channels.
• Develop and execute full-funnel acquisition strategies that drive qualified pipeline, revenue growth, and efficient customer acquisition.
• Manage significant advertising budgets while optimizing campaign performance against key business metrics including CPA, ROAS, pipeline contribution, customer acquisition cost, and revenue.
• Design and execute sophisticated testing strategies across audiences, bidding models, creative, landing pages, keyword strategy, and AI-powered campaign automation.
• Analyze campaign performance, attribution, and conversion data to identify opportunities for optimization and communicate actionable recommendations to leadership.
• Partner with Marketing Operations and Analytics to improve campaign tracking, attribution, reporting accuracy, and measurement frameworks.
• Collaborate cross-functionally with Creative, Product Marketing, Audience Marketing, Sales, and Revenue Operations to develop integrated campaigns aligned with company objectives.
• Lead quarterly planning, forecasting, budget recommendations, and paid media strategy within the broader Demand Generation organization.
• Stay current on industry trends, platform innovations, AI capabilities, and competitive insights, proactively identifying new opportunities to improve campaign performance.
• Build executive-ready presentations that communicate performance insights, strategic recommendations, and business impact to senior leadership.
• Lead as a paid search subject matter expert by sharing best practices, mentoring teammates, and helping establish scalable campaign processes and operational excellence.

What You Need to Get the Job Done

• 5+ years of experience managing B2B paid search and performance marketing programs, preferably within a SaaS organization.
• Demonstrated success owning paid acquisition strategies that consistently drive qualified pipeline growth, revenue, and measurable ROI.
• Extensive experience managing large advertising budgets across Google Ads, Microsoft Advertising, and other digital acquisition platforms.
• Deep understanding of bidding strategies, audience segmentation, keyword management, attribution models, conversion optimization, and campaign automation.
• Advanced analytical skills with the ability to synthesize complex datasets into strategic recommendations and business insights.
• Experience with marketing attribution, conversion tracking, reporting platforms, and marketing analytics tools.
• Advanced proficiency in Excel or Google Sheets, including data analysis, forecasting, and reporting.
• Strong communication and presentation skills with experience influencing cross-functional stakeholders and senior leadership.
• Prioritize initiatives, manage multiple complex projects, and thrive in a fast-paced, high-growth environment.
• Strong problem-solving mindset with a passion for experimentation, continuous optimization, and leveraging AI to improve marketing performance.
• Google Ads, Microsoft Advertising, or related digital marketing certifications preferred.

What Will Make Us REALLY Love You

• Experience marketing B2B SaaS, HR technology, or subscription-based software products.
• Experience with Salesforce, Marketo, Tableau, Looker, GA4, or similar marketing technology platforms.
• Strong understanding of multi-touch attribution, pipeline reporting, and revenue marketing.
• Experience optimizing landing pages and conversion rate optimization (CRO) strategies.
• Experience leveraging AI-powered advertising tools, automation platforms, and machine learning capabilities to improve campaign performance.
• Familiarity with account-based marketing (ABM) strategies and enterprise demand generation.
• Passion for staying ahead of digital advertising trends, emerging technologies, and evolving paid media best practices.

Benefits

A Great Company Culture that has been recognized by multiple organizations like Inc, and Salt Lake Tribune
Comprehensive health, life, and disability insurance
Generous leave policies that include 4 weeks of vacation, 12 company holidays, parental leave, and volunteer time off so you can enjoy quality of life
401k plans with up to 6% company match
$2000 Paid-Vacation bonus
EAP through Headspace