Sr Customer Marketing Specialist

As a Sr Customer Marketing Specialist at Solstice Advanced Materials, you will play a crucial role in driving customer engagement and loyalty through the development and execution of effective marketing strategies for our Refrigerant and Applied Solutions (RAS) group. Collaborating closely with sales teams, this role involves understanding customer needs and creating targeted marketing campaigns. This position can be based in our Morris Plains, NJ or Houston, TX locations and reports to the Sr Director of Customer Marketing, Refrigerant and Applied Solutions (RAS).

About the role

In this role, you will impact the company significantly by leveraging your expertise in customer marketing to develop and execute targeted marketing strategies that drive customer engagement, loyalty, and revenue growth. Your ability to understand customer needs, analyze market trends, and deliver impactful campaigns will strengthen customer relationships, enhance brand perception, and contribute to the overall success and profitability of the company.

Responsibilities

• Lead the development and execution of digital (webinars, podcasts, videos) and live experience campaigns, including email, social media, new product launches, and digital promotions to drive traffic and attendance
• Manage the customer journey for digital and live experiences (conferences, trade shows, onstage appearances, meetings and events), ensuring a seamless and personalized experience across all touchpoints
• Develop and execute customer case studies and co-marketing strategies to drive customer engagement and loyalty, aligning with channel management teams, which contribute to the RAS business growth and impact
• Manage stakeholder communications, sales enablement collateral, and digital asset library
• Work with cross-functional teams, including sales and offering management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
• Analyze market trends and customer data to identify content opportunities and provide insights for improvement, including thought leadership and derivative content strategies
• Capture key performance indicators (KPIs) and measurements of campaign return on investment (ROI), interfacing with internal agency and regional marketing colleagues for comprehensive reporting
• Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
• Coordinate with external vendors and agencies, ensuring deliverables are met on time and within budget
• Work with creative services to develop compelling marketing collateral and assets

Requirements

• 5+ years of proven track record in delivering measured results through planning, managing, executing and measuring broad-based marketing initiatives in a B2B environment
• 5+ years of experience with effective communication of strategy to customers, content development, and project management
• Proficiency in Microsoft 365
• Business writing and editing skills
• Proven project management skills and experience with cross-functional teams

Skills

• Experience with marketing automation tools and CRM systems such as Salesforce, Marketo, and WorkFront
• Proficiency in PowerBI, PowerAutomate, and PowerApp platforms
• Understanding of a two-step distribution model and channel marketing strategies is a plus
• Strong analytical skills with the ability to interpret data, measure results, and make data-driven choices; previous experience with corporate reporting of campaign results and customer/market trends
• Results-oriented mindset, driven by achieving measurable outcomes and exceeding targets
• Innovative and creative thinking, encouraging new ideas and approaches to drive continuous improvement
• Customer-centric mindset, prioritizing understanding and meeting the needs of customers
• Excellent organizational and problem-solving skills to successfully support multiple projects simultaneously
• Dynamic and self-motivated individuals who thrive in a fast-paced environment

Pay

The annual base salary for this position is $99,708-$124,635. Please note that this salary information serves as a general guideline. Solstice considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.

Benefits

• Employer-subsidized Medical, Dental, Vision, and Life Insurance
• Short-Term and Long-Term Disability
• 401(k) match
• Flexible Spending Accounts
• Health Savings Accounts
• Employee Assistance Program (EAP)
• Educational Assistance
• Parental Leave
• Paid Time Off (for vacation, personal business, sick time, and parental leave)
• 12 Paid Holidays

About Us

Solstice Advanced Materials is a leading global specialty materials company that advances science for smarter outcomes. Solstice offers high-performance solutions that enable critical industries and applications, including refrigerants, semiconductor manufacturing, data center cooling, nuclear power, protective fibers, healthcare packaging, and more. Solstice is recognized for developing next-generation materials through some of the industry's most renowned brands such as Solstice®, Genetron®, Aclar®, Spectra®, Fluka™, and Hydranal™. Partnering with over 3,000 customers across more than 120 countries and territories and supported by a robust portfolio of over 5,700 patents, Solstice’s approximately 4,000 employees worldwide drive innovation in materials science.