Sr Customer Marketing Specialist

About the role

The Senior Customer Marketing Specialist at Solstice Advanced Materials drives integrated campaign execution and content generation as part of the commercial team responsible for growth and customer retention. The role focuses on customer engagement, thought leadership, and lead generation, with a global focus on driving business results with global customers.

Responsibilities

• Lead the development and execution of materials and promotions for marketing campaigns, including email, social media, case studies, white papers, and customer events
• Manage stakeholder communications, sales enablement collateral, and digital asset library
• Work with cross-functional teams, including sales and offering management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
• Manage the external nurture activities to drive lead conversion for digital and live experiences (conferences, trade shows, meetings and events), ensuring a seamless and personalized experience across all touchpoints
• Capture key performance indicators (KPIs) and measurements of campaign return on investment (ROI), interfacing with internal agency and regional marketing colleagues for comprehensive reporting
• Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
• Work with creative services to develop compelling marketing collateral and assets

Qualifications

• Minimum of 7 years of proven track record in delivering results through planning, managing, executing and measuring broad based marketing initiatives in a B2B environment
• Minimum of 7 years of experience with effective external marketing to customers, content development, and promotional tactics
• Proficiency in Microsoft 365
• Excellent business writing and editing skills
• Proven project coordination skills and experience with cross-functional teams
• Experience with marketing automation tools and CRM systems such as Salesforce, Marketo and Adobe
• Proficiency in PowerBI, PowerAutomate and PowerApp platforms
• Understanding of a two-step distribution model and channel marketing strategies is a plus
• Strong analytical skills with the ability to interpret data, measure results, and make data-driven choices; previous experience with corporate reporting of campaign results and customer / market trends
• Results-oriented mindset, as we are driven by achieving measurable outcomes and exceeding targets
• Innovative and creative thinking, as we encourage new ideas and approaches to drive continuous improvement
• Customer-centric mindset, as we prioritize understanding and meeting the needs of our customers
• Excellent organizational and problem-solving skills to successfully support multiple projects simultaneously
• Dynamic and self-motivated individuals who thrive in a fast-paced environment
• Budget planning and administration experience
• Travel to events and customer meetings 10-25%