Sr Customer Marketing Specialist

Responsibilities

• Develop and execute customer marketing strategies to drive engagement and loyalty.
• Collaborate with sales teams to understand customer needs and create targeted marketing campaigns.
• Create and manage marketing programs, including email campaigns, social media promotions, and customer events.
• Analyze market trends and customer data to identify opportunities for growth and provide insights for improvement.
• Monitor and report on the effectiveness of marketing campaigns, providing recommendations for optimization.
• Manage the customer journey to ensure a seamless and personalized experience across all touchpoints.
• Utilize marketing automation tools and CRM systems to optimize campaign performance and track customer interactions.
• Collaborate with cross-functional teams, including product management and creative services, to develop compelling marketing collateral and assets.
• Stay up-to-date with industry trends and best practices in customer marketing to drive continuous improvement.

Qualifications

• Minimum of 5 years experience with product marketing, GTM commercialization or performance and digital marketing.
• Able to provide examples of ability to work in matrixed organizations.
• Experience with providing strong messaging and content development skills – ability to simplify complex technical solutions into compelling narratives that resonate with customers.
• Minimum of 2 years of experience developing ABM strategies and tying marketing activity to pipeline metrics.
• Must have a background in B2B, with a preference of infrastructure/energy sectors.
• Understanding of marketing to utility or regulated industry buyers and distribution/channel partners.
• Familiarity with software GTM and solution selling motions (Salesforce, Marketo, Adobe - Marketing Cloud).